Richard Shotton

Richard is Deputy Head of Evidence at Manning Gottlieb OMD, the most awarded media agency in the history of the IPA Effectiveness awards. He started his career as a media planner 17 years ago, working on accounts such as Coke, 118 118 and comparethemarket.com, before moving into research. Richard has recently written the best-selling book, The Choice Factory, on how behavioural science can be applied to advertising. He tweets about the latest social psychology findings from the handle @rshotton.