Why Ignoring Behavioral Science is a Marketer’s Downfall
By Richard ShottonApr 26 2018
[Guide] The Social Media Management Maturity Model
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Richard is Deputy Head of Evidence at Manning Gottlieb OMD, the most awarded media agency in the history of the IPA Effectiveness awards.
He started his career as a media planner 17 years ago, working on accounts such as Coke, 118 118 and comparethemarket.com, before moving into research.
Richard has recently written the best-selling book, The Choice Factory, on how behavioural science can be applied to advertising. He tweets about the latest social psychology findings from the handle @rshotton.
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