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Tsvetta is a Customer Success Director at Brandwatch, collaborating with our enterprise global customers.
A native of Bulgaria, she published the first social media book on the Eastern European market in 2014. She is a contributor at top media outlets writing about social media, with focus on internet safety among adolescents.
Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.
Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.