Interview: Exploring Data Science at Brandwatch with Hamish Morgan
By Olivia SwainAug 23
Welcome to the seventh instalment of the Brandwatch tutorials. As we reach the half-way point of this series, we are going to look at a common and extremely important aspect of Social Media Monitoring: data quality. Brandwatch prides itself in the quality of the data it provides, with low spam, no duplication of mentions, etc. But there are several techniques which you, as a user, can employ to make sure you get the most out of it.
Click here for 2 short videos that accompany this post.
If you want to increase the relevancy of the mentions found for your query, the first port of call is the query’s definition. This is usually a two-step process:
Brandwatch does provide a comprehensive set of query definition operators, which you can use for both points above. Bryan wrote an excellent post on these operators, which is well worth reading!
Language and Location
Although Social Media is a global phenomenon, and brands are increasingly international, Social Media Monitoring exercises are typically focused on a particular language and/or country.
As such, when you define your query, remember to only select the language(s) that you are interested in. There is little point in collecting Chinese mentions of your query if you are focusing on the English-speaking world. If you limit your query to one or a few languages, the Brandwatch language classifiers will do the hard work of removing mentions from other languages.
Similarly, you may only want to collect mentions from one or a few countries. Brandwatch offers two ways to do this:
Note that you can also apply a ‘Locations’ or ‘Exclude Locations’ filter to a whole workspace, using the ‘Controls’ of that workspace. This will apply the filter to all components within the workspace.
Similarly to the above, you may realise that you are in fact only interested in certain sources, or types of sources – or that you do not want to include certain (types of) sources.
Again there are two ways to do this:
That is all for this seventh tutorial. You may remember that the Brandwatch tutorials are a 14-part series. The first half of that series, which we have just completed, focuses on ‘Snapshot Reporting’: how to find out what was said online about a query over the last few weeks or months. The second half of the series, starting with the next tutorial, will focus on ‘Ongoing Monitoring’: how to track and respond to what is being said online now.
As always, do Contact Us if you have any questions.
Video tutorial (part 2): how to refine your data using filters