Micro-Influencer Marketing: How Small Creators Drive Big Results
By BrandwatchJun 13 2025
We’re tracking how attention builds across teams, players, brands, and celebs.
By Emily SmithDec 5 2024
By Emily SmithMay 1 2024
By Michaela VoglOct 30 2023
Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.
Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.