An update on our merger
The last time I updated you on the progress of our integration between Brandwatch and Falcon.io, we combined our collective expertise and products onto one website. We celebrated this milestone and continued to build momentum.
We sunset the Falcon.io domain and brand and forged ahead under the singular banner of Brandwatch: the social suite for the future that empowers brands to truly understand and meaningfully engage with their audiences.
Today I’m writing to share an update on our progress.
Brandwatch’s organizational and people integrations are complete
Today we informed our workforce of a restructure. We have adapted our organizational design to streamline workflows, empower team members, and, most importantly, bring together our technology so we can best serve the changing needs of our users.
This restructure meant that a small number of our colleagues no longer had positions in our go-forward teams. We’ve made efforts to ensure we act responsibly, do right by the Brandwatchers impacted by this process and those who remain, and continue to deliver for our customers and partners.
We thank our teammates, past and present, for getting us to this point. They will always be part of the Brandwatch story. We have made hard, but necessary, decisions to ensure that Brandwatch is in the best position possible to achieve our goals for 2023 and beyond.
We now have the organizational structure in place that will see us succeed in our mission of delivering the best social suite on the market.
For our customers this means more choice, in addition to the products they know and rely upon today. Connected workflows mean brands can now research, plan, execute, and measure their social campaigns using a single source of truth, saving time, reducing complexity, and ultimately getting closer to their consumers.
Our vision for the future is clear, ambitious, and attainable. We’ve never been more aligned, and the market will feel that.