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Published August 15th 2018

Infographic: Instagram Stories Facts and Stats

Instagram isn't just about posting cute selfies.

If used correctly, Instagram can be used to you can build your brand’s identity, attract new followers and encourage more sales. And all of this was made even easier with the introduction of the Stories feature.

If you are yet to start using Instagram Stories, you could be missing out on significant business opportunities.

The 15-second image and video Stories also help build genuine and quite personal relationships with your followers, giving behind-the-scenes access to your business. Stories also allows for more interactivity with the ‘Polls’ and ‘Ask Me’ options.

It’s always good to get to know your audience when preparing a story, from the other things they respond to to the times of day they are most responsive.

99Firms’ infographic highlights key Instagram Stories stats and showcases businesses that have used the power of Stories to their advantage. You can view the whole thing here or enjoy some of our favorite snippets below:

Instagram Stories facts and stats – Brands

Instagram Stories facts and stats – Consumers

Bonus Instagram Stories Facts from 99Firms:

  • 94% of smartphone users hold their phone vertically so make sure your Story is suitable
  • 15-25% of Story viewers swipe up to follow a link and engage directly with a brand’s website
  • 300M users interact with Instagram Stories daily.

If you’re after more stats, we also have a load of Instagram statistics too.

This infographic was originally posted on

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Crimson Hexagon has merged with Brandwatch. You’re in the right place!

From May 8th, all Crimson Hexagon products are now on the Brandwatch website. You’ll find them under ‘Products’ in the navigation. If you’re an existing customer and you want to know more, your account manager will be happy to help.