If used correctly, Instagram can be used to you can build your brand’s identity, attract new followers and encourage more sales. And all of this was made even easier with the introduction of the Stories feature.

If you are yet to start using Instagram Stories, you could be missing out on significant business opportunities.

The 15-second image and video Stories also help build genuine and quite personal relationships with your followers, giving behind-the-scenes access to your business. Stories also allows for more interactivity with the ‘Polls’ and ‘Ask Me’ options.

It’s always good to get to know your audience when preparing a story, from the other things they respond to to the times of day they are most responsive.

99Firms’ infographic highlights key Instagram Stories stats and showcases businesses that have used the power of Stories to their advantage. You can view the whole thing here or enjoy some of our favorite snippets below:

Instagram Stories facts and stats – Brands