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Online Trends

Published November 17th 2014

It’s All About The Moustache  

November, that special month of the year when the men in your life put down their razors and start to grow moustaches in honor of men’s health issues.

November, that special month of the year when the men in your life put down their razors and start to grow their facial hair in honor of men’s health issues.

With this weekend marking the halfway point of the month, it means that the Movember and No-Shave November campaigns are half-grown.

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Interestingly enough, many people don’t know the difference between the two campaigns. Even online, there are numerous conversations that include the #Movember, #NoShaveNovember, and #LetItGrow hashtags together. The Daily News recently published an article explaining the differences between the two campaigns.

Movember asks for donations to the Movember Foundation, which then donates the money it raises to projects and programs related to prostate cancer, testicular cancer, and other men’s health issues. Mo Bros, as the participants are called, agree to grow a moustache (no beards or goatees welcome) for the month of November.

No-Shave November encourages both men and women to donate the money that they would have used on shaving-related products or services to the American Cancer Society.No-Shave November does not impose any rules, both men and women are encouraged to take part in the “no shave” campaign as it’s more all-encompassing.

Here at Brandwatch, we’re supporting the cause in a big way (just check out our Twitter pic takeover). We were intrigued by the similar but unconnected campaigns, and are tracking social media conversations to see how both campaigns are tracking on social. Since the beginning of the month we have been listening and analyzing Movember and No-Shave November discussions, let’s look at how they are talked about:


Movember vs. No-Shave November

Both campaigns have a presence on social media, however, Movember mentions have had a larger share of voice on Twitter for the month so far:

  • Movember: more than 389,000 mentions
  • No-Shave November: more than 220,000 mentions
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Of note, this data is based on a 10% sampling of Twitter mentions found using the Brandwatch Analytics platform. The data numbers have been multiplied to represent the full volume.


Top Hashtags

Interestingly, both Movember and No-Shave November included mentions of each other in the top hashtags.

Movember Top Hashtags

 

Many of the Movember top hashtags included competition-related ones such as #win, #competition, #giveaway, and #free. Gillette UK also made it into the top mentioned hashtags (#bestamancanget) with their giveaway of Manchester City goalkeeper Joe Hart’s signed gloves as part of the movement.

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No-Shave November Top Hashtags

 

Don’t think these two are intertwined? The second most used hashtag in relation to No-Shave November is #Movember. Terms like #beard, #beards, #beardgang, and #letitgrow are also popular hashtags when discussing the initiative. While completely unrelated, No-Shave November wouldn’t be garnering as many conversations as it is without the side-by-side discussions of the more well-known campaign.

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Demographics

Both campaigns are discussed between men and women, however No-Shave November interestingly has a larger female presence (46%) than Movember (36%). This could be a result of the fact that No-Shave November encourages women to skip shaving, instead of growing a mustache or beard.

No-Shave November Gender Split

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Movember Gender Split

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Topics

Between the two campaigns, Movember held a larger conversation with tweets including mentions of men’s health (36,000+ mentions), face of men’s health (23,000 + mentions), and changing the face of men (16,800+ mentions).

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No-Shave November topics included facial hair and raise awareness.

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Check back at the end of the month for our final results! We plan on breaking down mentions of mustache, moustache, beard, goatee to see which facial hair style wins the social convo. And so much more.. Which campaign do you think will have the most mentions when it’s all said and grown?

Until then, #LetItGrow #MoBros!


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