Introducing Audience Influencers: Know who your audience is really talking about
By Nick TaylorJun 12th
Published December 8th 2016
It’s that special time of year. The one we’ve all been waiting for, that brings up warm feelings and great memories. Well, at least here in the Brandwatch New York City office.
The Crain’s Best Places to Work in New York 2016 rankings have just been announced and Brandwatch has moved up the list a whopping 25 spots to land at #16 this year. Humbled? Definitely. Proud? Of course. Excited? You better believe it.
As we prepare to embark on our fifth anniversary since we opened our New York office, it’s an honor to have traveled so far on the Crain’s list of the top 100 companies to work for in the city that never sleeps. And in just a three-year span of participating in the rankings.
Our first showing in 2014 found us at #48, and we couldn’t believe we were able to rank #41 in 2015. To rank at #16 is a public acknowledgement of that special something all 77 of us in this office know – working at Brandwatch is the best.
It’s an iconic ranking dedicated to identifying and recognizing New York City’s best employers. Companies first complete a questionnaire, which captures loads of detailed information about company policies, practices, and demographics.
Once submitted, each individual New York City-based employee can complete a survey related to their engagement and satisfaction within the workplace.
New York is one of the most competitive cities in the world. Tech is one of the most aggressively competitive fields. Office snacks and flexible working environments are de rigeur, and having these perks and benefits are the bare minimum to satisfy a discerning employee base. Especially in New York.
Brandwatch’s differentiators make it a truly unique snowflake in so many ways.
More than just about health, wellness, and mindfulness, the Wellbeing Committee is committed to bringing good to the world as well as to our office space and days. This rotating group of Brandwatch folks comes together once a week to organize and bring to life initiatives such as volunteering opportunities with City Harvest, clothing drives in partnership with Goodwill, and to always keep up with recycling and environmental policies.
We’ve even had the amazing folks at MNDFL come lead us in a guided meditation in the office.
Tapping into the power of all the different voices within Brandwatch, the Wellbeing Committee has made amazing strides to improve our office life from decor, to rotating different cuisines (we’ve had everything from Thai to nuggets to BBQ and lots in between), to in-office massages.
From snacks to catered office lunches, and an annual Thanksgiving potluck, Brandwatchers have numerous options for healthy snacking, delicious indulging, and ample opportunities to break bread further connecting our community of engaged employees.
The opportunities are endless. From management and coaching training courses, to encouragement for individuals to identify and attend workshops, events and classes, professional development is important to Brandwatch. With a senior executive team that is supportive and empowering to all staffers, there is no such thing as a concrete and static career ladder to climb here. We’re all about the career map and journey that may look nothing at all like anything you’ve ever seen.
The people at Brandwatch are ambitious, smart, and caring. There I said it.
Many startups, tech companies, and even large agencies load on the perks, but may not focus as much on relationships and community building. At Brandwatch our people are everything. So much so we don’t have an HR team; we have a People Team.
With a transparent and driven energy, new starters are just as likely to strike up a conversation with a C-level executive as they are with members of their own team. There’s a certain je ne c’est quoi about Brandwatchers, yet they’re easy to spot. Everyone here is helpful, open, and truly driven.
Driven to producing a great product, to helping our customers get the most of our technology, and to each other.
Status quo isn’t enough for us. Brandwatch as a whole is striving for more; more growth, more global expansion, more smart hires.
Want to join us? Don’t take my word for it. Get an inside look at life in Brandwatch on Instagram (@brandwatchsocial) and Twitter (@brandwatch). You can also check out open opportunities in Brandwatch New York and join our team (@brandwatchjobs).
Work with us! https://www.brandwatch.com/careers/