The Swift Effect: What Brands Can Learn from Taylor Swift
By Emily SmithFeb 29
Published June 12th 2018
E3 is a huge event that fires up the gaming community every year.
Take it from games writer and narrative designer at KO_OP, Kate Gray:
“E3 is a big deal for two main reasons: One, it’s probably the biggest gaming event in the world, and two, it’s where all the news and announcements happen. Any game you’ve been patiently waiting to hear about for years happens here.”
As always, the Brandwatch React team has been following E3 in our own unique way – with social data. We’ve brought you updates on the highlights of each conference, the biggest moments and, of course, crowned the most talked about game as the winner of E3.
Conference time: 11am – 12:30pm PT Saturday 9 June
Conference time: 1pm – 2:45pm PT Sunday 10 June
Conference time: 6:30pm – 8:00pm PT Sunday 10 June
Conference time: 10am – 10:30am PT Monday 11 June
Writer’s note: Square Enix’s short showcase didn’t get a huge amount of discussion on social – at some moments we weren’t picking up any conversation in our 10% sample of E3 mentions which is why the line dips to 0 at three points during the stream time. We also reduced the number of “top mentioned games” in this section since volumes were low.
Conference time: 1pm-2:30pm PT Monday 11 June
Conference time: 6pm – 7:10pm PT Monday 11 June
Conference time: 9am-9:40am PT Tuesday 12 June
Here’s how we came to the above conclusions. Please note our methodology is slightly different to last year so please do not make comparisons in terms of mention volumes.
All of our data for this blog post comes from a query set up in Brandwatch Analytics that tracks a 10% sample of public social media posts around E3 – our search terms include a huge variety E3 and conference-specific hashtags and keywords.
To track conference mentions, the Brandwatch React team identified conference-specific conversation that happened within our E3 query as described above.
To calculate the game mentions, the Brandwatch React team identified game-specific conversation that happened within our E3 query as described above. We tracked all games that were given a significant announcement at each major conference. The top games list for the full conference contains all games that we found generating more than 10,000 mentions throughout the E3 weekend.
A note on charts: The mention volumes in charts are the volumes we collect (on a 10% sample) x 10, so they reflect a more accurate number of mentions.
If you’re a journalist and are interested in receiving updates on the data, email us at [email protected] to be added to our E3 briefing list.