5 Reasons Why Brands Love Instagram Stories
By Letizia ZappaMay 16
Join this webinar to explore the Data Paradox and its power to
build strong customer relationships that drive demand.
Published September 21st 2016
Whether you are new to the digital marketing game or an old hand, discovering resources and social media marketing tools can make operations more efficient and effective.
There are a number of ways you can maximize your social media marketing efforts, from doing great research, like reading our social media marketing guide, to studying analytic data.
Even if you know your stuff you’ll want to keep up to date with the latest news, trends and ideas from the community. These blogs are a great social media marketing resource, so make sure you check them regularly.
Even the most experienced marketer can be left scratching their head after reading a page full of abbreviations and TLAs. Head over to one of these two resources to decode the jargon.
The Definitive List of Social Media Acronyms and Abbreviations
TweetDeck – A scheduling tool is a must for any social media marketer. Ensuring you don’t go silent on weekends, that you can cover all time zones, and generally making the planning and structure of your day easier.
BuzzSumo – Discover the most shared content around a particular topic or from a particular site.
FollowerWonk – A free tool by Moz that will give you a breakdown of any account’s followers. Who are your followers? Where are they located? When do they tweet?
Google Analytics – Discover which social sites are sending traffic to your website.
Google Alerts – Receive an email alert anytime your search term is mentioned. You can keep an eye out for any mentions of your brand online.
Google Trends – Discover the frequency with which people search for any term in Google. Useful for understanding trending topics in your industry to create relevant content.
Headline Analyzer – Analyze your headline to make it as click-worthy as possible. Useful for both blogging and social media posts.
There is no shortage of tools to help you manage and analyze your social media efforts. Below is a collection of different tools to help with a variety of platforms and .
15 Free Social Media Monitoring Tools
6 Free Instagram Analytics Tools
10 Top Social Media Management Tools
10 Free Twitter Analytics Tools
7 Free Influencer Marketing Tools
29 Free Writing Tools and Resources
15 Free and Paid Facebook Analytics Tools
Social media posts with images in gain more engagement than those without. Finding copyright free images can be difficult if you can’t afford to pay for a subscription. Luckily, there are quite a few sites that offer free images.
Social media image size cheat sheet – make sure your images are the optimal size for whichever platform you are posting to.
ResizeImage.net – if you need to resize or crop images, this tool is versatile and easy to use.
Infogr.am – allows you to create charts and infographics, visualizing data and ideas into shareable formats.
Gary Vaynerchuk – The entrepreneur/author has a YouTube channel full of insights and tips. Have a search to discover if there is a video for your particular problem.
TED TALKS – this playlist has 12 great social media marketing videos, but you can search the TED website for more.
Never stop researching, analyzing, trialing and generally improving your social media marketing. It is such a fast moving world that even those with experience need to stay up to date by reading social media marketing resources. By keeping an eye on your social media metrics you can ensure that you are doing more of what works, and keep engaging your customers on social.
Offering up analysis and data on everything from the events of the day to the latest consumer trends. Subscribe to keep your finger on the world’s pulse.
Consumer Research gives you access to deep consumer insights from 100 million online sources and over 1.4 trillion posts.
Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.
Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.