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Marketing

Published September 21st 2016

49 Social Media Marketing Tools and Resources

Having a library of social media marketing tools and resources can help make your operations more efficient and effective. We list 49 great sites and tools.

Whether you are new to the digital marketing game or an old hand, discovering resources and social media marketing tools can make operations more efficient and effective.

There are a number of ways you can maximize your social media marketing efforts, from doing great research, like reading our social media marketing guide, to studying analytic data.

Beginner’s Guides

If you are new to social media marketing, prepare yourself for a lot of reading. There are any number of beginner’s guides out there to help you get an idea of best practice.

Econsultancy has several beginners guides on a range of topics, and many of them are an interesting read for social media marketers.

Econsultancy Beginner’s Guides

Moz is best known for its SEO knowledge but covers a wider range of marketing than that. They have a couple of great marketing resources, with beginner’s guides to social media and content marketing.

Moz Beginner’s Guide to Social Media

Moz Beginner’s Guide to Content Marketing

Kissmetrics is another site that goes beyond their core purpose as a customer analytics platform to regularly provide interesting and useful marketing content. Their beginner’s guides to Twitter and Facebook are particularly useful for social media marketers.

Kissmetrics Beginner’s Guide to Twitter Marketing

Kissmetrics Beginner’s Guide to Facebook Marketing

Social media marketing tools can boost your effectiveness

Blogs

Even if you know your stuff you’ll want to keep up to date with the latest news, trends and ideas from the community. These blogs are a great social media marketing resource, so make sure you check them regularly.

Marketing glossaries

Even the most experienced marketer can be left scratching their head after reading a page full of abbreviations and TLAs. Head over to one of these two resources to decode the jargon.

Digital marketing glossary

The Definitive List of Social Media Acronyms and Abbreviations

social media glossaries help you cut through the jargon

Social Media Marketing Tools

TweetDeck – A scheduling tool is a must for any social media marketer. Ensuring you don’t go silent on weekends, that you can cover all time zones, and generally making the planning and structure of your day easier.

BuzzSumo – Discover the most shared content around a particular topic or from a particular site.

FollowerWonk – A free tool by Moz that will give you a breakdown of any account’s followers. Who are your followers? Where are they located? When do they tweet?

Google Analytics – Discover which social sites are sending traffic to your website.

Google Alerts – Receive an email alert anytime your search term is mentioned. You can keep an eye out for any mentions of your brand online.

Google Trends – Discover the frequency with which people search for any term in Google. Useful for understanding trending topics in your industry to create relevant content.

Headline Analyzer – Analyze your headline to make it as click-worthy as possible. Useful for both blogging and social media posts.

Social Media and Analytics Tools

There is no shortage of tools to help you manage and analyze your social media efforts. Below is a collection of different tools to help with a variety of platforms and .

15 Free Social Media Monitoring Tools

16 Competitor Analysis Tools

6 Free Instagram Analytics Tools

10 Top Social Media Management Tools

10 Free Twitter Analytics Tools

7 Free Influencer Marketing Tools

29 Free Writing Tools and Resources

15 Free and Paid Facebook Analytics Tools

Social media marketing resources help you quickly boost your efforts

Visual resources and tools

Social media posts with images in gain more engagement than those without. Finding copyright free images can be difficult if you can’t afford to pay for a subscription. Luckily, there are quite a few sites that offer free images.

Social media image size cheat sheet – make sure your images are the optimal size for whichever platform you are posting to.

ResizeImage.net – if you need to resize or crop images, this tool is versatile and easy to use.

Infogr.am – allows you to create charts and infographics, visualizing data and ideas into shareable formats.

Video resources

Gary Vaynerchuk – The entrepreneur/author has a YouTube channel full of insights and tips. Have a search to discover if there is a video for your particular problem.

TED TALKS – this playlist has 12 great social media marketing videos, but you can search the TED website for more.

Great social media marketing videos are available on TED

Never stop researching, analyzing, trialing and generally improving your social media marketing. It is such a fast moving world that even those with experience need to stay up to date by reading social media marketing resources. By keeping an eye on your social media metrics you can ensure that you are doing more of what works, and keep engaging your customers on social.

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