Interview: Michelle Goodall on Planning ‘Moral Marketing’ Campaigns
By Gemma JoyceFeb 18
Published September 21st 2016
Whether you are new to the digital marketing game or an old hand, discovering resources and social media marketing tools can make operations more efficient and effective.
There are a number of ways you can maximize your social media marketing efforts, from doing great research, like reading our social media marketing guide, to studying analytic data.
If you are new to social media marketing, prepare yourself for a lot of reading. There are any number of beginner’s guides out there to help you get an idea of best practice.
Econsultancy has several beginners guides on a range of topics, and many of them are an interesting read for social media marketers.
Moz is best known for its SEO knowledge but covers a wider range of marketing than that. They have a couple of great marketing resources, with beginner’s guides to social media and content marketing.
Kissmetrics is another site that goes beyond their core purpose as a customer analytics platform to regularly provide interesting and useful marketing content. Their beginner’s guides to Twitter and Facebook are particularly useful for social media marketers.
Even if you know your stuff you’ll want to keep up to date with the latest news, trends and ideas from the community. These blogs are a great social media marketing resource, so make sure you check them regularly.
Even the most experienced marketer can be left scratching their head after reading a page full of abbreviations and TLAs. Head over to one of these two resources to decode the jargon.
TweetDeck – A scheduling tool is a must for any social media marketer. Ensuring you don’t go silent on weekends, that you can cover all time zones, and generally making the planning and structure of your day easier.
BuzzSumo – Discover the most shared content around a particular topic or from a particular site.
FollowerWonk – A free tool by Moz that will give you a breakdown of any account’s followers. Who are your followers? Where are they located? When do they tweet?
Google Analytics – Discover which social sites are sending traffic to your website.
Google Alerts – Receive an email alert anytime your search term is mentioned. You can keep an eye out for any mentions of your brand online.
Google Trends – Discover the frequency with which people search for any term in Google. Useful for understanding trending topics in your industry to create relevant content.
Headline Analyzer – Analyze your headline to make it as click-worthy as possible. Useful for both blogging and social media posts.
There is no shortage of tools to help you manage and analyze your social media efforts. Below is a collection of different tools to help with a variety of platforms and .
Social media posts with images in gain more engagement than those without. Finding copyright free images can be difficult if you can’t afford to pay for a subscription. Luckily, there are quite a few sites that offer free images.
Social media image size cheat sheet – make sure your images are the optimal size for whichever platform you are posting to.
ResizeImage.net – if you need to resize or crop images, this tool is versatile and easy to use.
Infogr.am – allows you to create charts and infographics, visualizing data and ideas into shareable formats.
Gary Vaynerchuk – The entrepreneur/author has a YouTube channel full of insights and tips. Have a search to discover if there is a video for your particular problem.
Never stop researching, analyzing, trialing and generally improving your social media marketing. It is such a fast moving world that even those with experience need to stay up to date by reading social media marketing resources. By keeping an eye on your social media metrics you can ensure that you are doing more of what works, and keep engaging your customers on social.