freetools

Marketing: Top 15 Free Social Media Monitoring Tools

Updated – August 2015

We compiled this article two years ago and thought it was about time to give it a refresh. 

We have excluded tools that no longer exist, and included some other free tools worth trying out – all aimed at helping you save time and enabling you to track your social accounts effectively. 


The key to making the most of social media is listening to what your audience has to say about you, analysing the data and, finally, reaching social media business intelligence; using all these insights to know your customers better and improve your marketing strategy.

If you are a social media rookie, this list of the Top 10 Free Social Media Monitoring Tools might come in handy. When looking for a tool, it’s a good idea to try a couple of them and choose the one that suits your needs best.

However, bear in mind that these tools are not an alternative to Enterprise-level tools, such as Brandwatch, which brought social media monitoring to a new level, offering a much higher variety of services and in-depth analysis. It all depends on your needs.

That being said, let’s take a look at some of the best free monitoring tools:


1) Hootsuite

 

Hootsuite is one of the best free social media management tools available, and covers multiple social networks, including Twitter, Facebook, LinkedIn, WordPress, Foursquare and Google+.

The weekly analytics reports and the excellent team management facility (delegating tasks, sending private messages) can be very useful when there’s more than one person handling the social media accounts.

Hootsuite Social Media Listening Tool


2) TweetReach

 

TweetReach is the right tool for your business if you’re interested in monitoring how far your tweets travel, as TweetReach measures the actual impact and implications of social media discussions.

It is a good way of finding out who are your most influential followers, implicitly guiding you towards the right people you should be targeting when aiming to share and promote online content.

tweet-reach


3) Klout

 

Klout is probably one of the most controversial social media analytics tools. There are those who hate it and claim that its scoring system is completely inaccurate, and that trying to interact with them is an impossible mission (curious thing as they provide interaction-measurement services).

On the other hand, some people find it useful, as it measures influence through engagement on Twitter and it is a good means of keeping an eye on what people think about your brand, and to see what influences them the most.

In this way, you can adjust your posts according to your target audience’s interests and increase your engagement rate.

klout


4) Social Mention

Quite popular among social media enthusiasts, Social Mention monitors over one hundred social media sites. It is probably one of the best free listening tools on the market, as it analyses data in more depth and measures influence with 4 categories: Strength, Sentiment, Passion and Reach.

social-mention


5) Twazzup

 

Twazzup is great for social media beginners looking for a Twitter monitoring tool. You just enter the name you want to track and you instantly get real-time updates, meaning the most active top influencers, top RTd photos and links, and most importantly, the top 10 keywords related to your search.

twazzup


6) Addictomatic

 

If aiming to get an overall view of a brand, Addictomatic can be very useful and as straightforward as Twazzup. The only difference is that Addictomatic focuses on a variety of platforms such as: Flickr, YouTube, Twitter, WordPress, Bing News, Delicious, Google, Ask.com, etc. It’s really useful for keeping an eye on recent industry developments and brand reputation.

addict-o-matic


7) HowSociable

 

HowSociable is a handy tool for measuring yours and your competitors’ social media presence.

A free account allows you to track 12 social sites, including Tumblr and WordPress. However, if you’re interested in 24 more, such as Facebook, Pinterest, Twitter, etc. a pro account is required.

HowSociable’s approach is a bit different as it breaks down scores for different social media platforms, allowing you to see which social media platforms work best for you and which ones need further development.

how-socialable


8) IceRocket

 

This tool offers blog, Twitter and Facebook monitoring in 20 languages, as well as results graphs that you can play with. It allows you to choose the periods of time you are interested in monitoring.

It can be used for keeping an eye on your blogger activity, as they have around 200 million blogs in their database and they also provide the possibility of finding the latest trend terms related to your search.

meltwater


9) TweetDeck

 

TweetDeck covers the basic needs of any Twitter user, so is a good option for beginners. It’s a great tool for scheduling tweets and monitoring your interactions and messages, as well as tracking hashtags and managing multiple accounts. However, it lacks in regular updates and can be prone to bugs.

tweetdeck


10) Mention

 

Mention monitors million of sources in 42 languages, helping you stay on top of all your brand mentions on social networks, news sites, forums, blogs or any web page.

The app lets you keep track of your team’s actions, share alerts and assign tasks. Generating reports and exporting mentions can help you get a snapshot of your mentions by source or language over a selected period of time.

They offer a 14-day free trial and the free basic plan is one alert for one user.

mention


11) Topsy

 

Topsy is a Twitter search and analytics tool that allows you to search for tweets all the way back to 2006.

If you’re looking to track links, photos or videos, analyze how content is being shared or discover who your key influencers are, then it’s definitely worth giving Topsy a try.

The fairly simple UI makes it a good fit for social analytics novices.

Topsy


12) Followerwonk

 

Focusing specifically on Twitter analytics, Followerwonk is the right tool to find, analyze and optimize your online presence for social growth.

The tool is perfect for planning outreach campaigns by allowing you to search Twitter bios, connect with influencers or fans and break them out by location, authority, number of followers and more.

Interestingly, with Followerwonk you can compare your social graph to competitors, friends or industry leaders and measure how well you are doing.

followerwonk


13) SumAll

 

Targeted at small-medium businesses, SumAll is a cross platform analytics tool that will help you understand the correlation between your social channels.

The user interface does take a bit of time to get familiar with, but there are an extensive amount of metrics you can analyze.

The daily email updates can give you a quick overview of top level stats for your account compared to the previous week, allowing you to quickly react and respond to urgent issues.

sumall


14) Simply Measured

 

Simply Measured makes it easy to analyze your paid, owned and earned activity, and even though it is a paid tool, it can still be used to create free individual reports for Instagram, Twitter, Facebook, Vine and Google+.

They provide insights such as Facebook content, competitor and fan page analysis, key customer service metrics measurement on Twitter, Instagram engagement, content and trends analysis and many others.

simply measured


15) Google Alerts

 

With Google Alerts you can monitor the web for interesting new content, mentions of your brand or even yourself, your competitors, industry leaders and so on. As they’re extremely easy to set up, this is probably a good place to start for beginners.

By creating a Google Alert, you will receive email notifications every time Google finds new results on a topic that interests you across blogs, forums and news sites.

google alerts


It should be clear if you’ve got this far that the listening tool space is a crowded one.

We’ve developed our own social media monitoring technology with larger, more sophisticated organisations in mind, but we hope this list for getting started is a useful foundation. If you are interested in seeing what more complex tools like Brandwatch can offer, the please do get in touch by requesting a demo below.

 

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  • Martyna Tarnawska

    Hello, great list! I’ll share it with me audience, because I think it’s very useful :)

    I wanna just add an information about the new analytical tool, not free, but cheaper than other one (pricing starts with less than $50), called Brand24. It has excellent social media monitoring and analytic capabilities. Would love to show you Brand24 sometime. http://www.brand24.net

    Best regards,

    Martyna

  • http://shak.biz Daniel Shakhmundes

    Thank you for this article, Ruxandra, but what about Yoono? It’s completely free, and what TweetDeck wishes it was: http://www.yoono.com

  • https://www.brandwatch.com/author/iris/ Iris Vermeren

    Had a quick look at the app. Looks easy to use! Thanks for sharing Daniel.

  • http://www.spinabell.com/ Spinabell

    Excellent list of powerful tools. Thanks a lot for sharing such a nice post with us. Would recommend Spinabell.com as well. It is an awesome Twitter management tool.

  • https://www.brandwatch.com/author/iris/ Iris Vermeren

    Thanks! We’ll check it out.

  • Onlypult

    what about us?) onlypult.com – the best tool for scheduling Instagram posts! Onlypult is a service for posting scheduled Instagram updates. You can upload images from your computer, apply filters from the web, manage one or multiple Instagram accounts, give an SMM manager posting rights without giving them access to your brand’s Instagram account

  • Aveek

    any good tools to list my twitter followers by country?

  • ProcessMyMedia

    With ApiFlow (http://www.apiflow.net), you can easily develop workflow-based applications with no coding that use Social Media Apis (twitter, google, facebook…) and meet the exact needs of your business.

  • https://www.brandwatch.com/author/iris/ Iris Vermeren

    Hi Onlypult! Looks like you’re offering Instagram scheduling and editing capabilities based on 3 different price plans. In this article we only focused on free social media monitoring tools which is why we haven’t checked it out. Thanks for sharing though.

  • https://www.brandwatch.com/author/iris/ Iris Vermeren

    Hi Aveek, have you tried Twocation or Tweepsmap yet? Or perhaps there’s a tool for you listed here: http://brnw.ch/1DAv9Qp Good luck in your search!

  • http://www.reachpod.com Emi Melo

    That is a great list of the useful SaaS tools. I would also add http://www.reachpod.com to the list.

    It offers great features, awsome technical support, and it is free. Strongly recommend it.

    I also work for Reachpod and I am very happy to be a part of a strongly growing organization.

  • https://www.brandwatch.com/author/iris/ Iris Vermeren

    Thanks for sharing Emi. We’ll check it out

  • Wolfgang Zeglovits

    Hi Martyna, I like the look of brand24. Also have a look at http://opiniontracker.net/en please. It offers a 14 days test period and has no results limit.

  • http://www.instabuffer.com InstaBuffer

    When it comes to scheduling posts to your instagram from your PC http://www.InstaBuffer.com should def be on this list.

  • Ograddy

    Here is a sentiment analysis search engine I would recommend also : http://www.kaspik.com

  • Tom Hirons

    Would you please advise me which of these platforms is/are regarded as most compatible with the PIER System (Public Information Emergency Response)?

  • Tommy Wales

    If you want to monitor how the world’s journalists are tweeting about your brand or products, Anewstip (www.anewstip.com) is a great tool. It allows you to search through realtime and historical tweets since 2006 by close to 1 million journalists, including those from CNN, New York Times, BBC, etc. It’s Alerts feature allows you to monitor those journalists’ Twitter timelines on an hourly basis.

  • Ruxandra

    Hi Danny – This article offers some pretty useful advice, have a look: http://www.pammarketingnut.com/2013/03/how-to-determine-if-a-facebook-business-page-has-fake-fans/

  • Ruxandra

    Hi Tom, feel free to request demos or reach out to these tools directly, there are plenty of options. If you’re looking for best crisis management tools, I’d recommend giving Brandwatch a try, our clients often use the platform for PR tracking purposes, and there several features specifically designed for crisis management, such as custom real-time alerts or our recently launched feature, Signals. You can read more here: https://www.brandwatch.com/2015/03/launching-signals/ :-)

  • Vincent Perro

    Good thoughts, but i think you should’ve added some more tools for Instagram. For example a web app for mass unfollowing – fast-unfollow.com, it can do up to 5000 unsubscriptions per day. Latergram.me is the best for scheduling posts so your media activity don’t stop even if you’re chilling by the ocean taking new photos. By the way statigr.am is now iconosquare.com, any names with insta- or – gram are now banned by instagram itself.

  • Ruxandra

    Great observation, Vincent and thanks a lot for your suggestions – I’ll be looking into Instagram tools in the near future, as it will be our core focus in an upcoming post.. happy to share that with you when it goes live.

  • George West

    Thank you so much!

  • George West

    Hi!
    I searched a long time for the posting of deferred service Instagram, but found free service. I tried a lot and can recommend to schedule
    posts on instagram https://push.photo/ use 4 months and all is well.

  • Romon Fab

    Hi!
    already use instagram for marketing my business (local shop), and I searched a long time for the posting of deferred service Instagram, but found free service.I want to recommend way to schedule posts on instagram https://push.photo/ use 4 months and all is well.

  • Maciej Klowan

    I think that you should add here ticksters.com they are really cool

  • Rajoo Alu

    Yes,George this one is good, I found it here on blogstools.com