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Published February 20th 2015

Social Media Week: Tracking the Chatter with a New Dataviz

There’s a buzz in the air. Excitement is stirring. New flower buds are fighting the long fight beneath blankets of snow, the sun is appearing for a smidgen longer every day, and social media enthusiasts are tweeting feverishly about Social Media Week.

Often touted as the biggest industry event of the year, SMW New York is shaping up to exceed expectations with excellent speakers lined up, each one more with more innovative ideas about social media than the last.

What’s even more interesting than the talks and panels is the online conversation they tend to spur – that’s where our global dataviz steps in.

Our dataviz tracks and monitors the trending topics, influencers and tweets so you stay up to date on all the groundbreaking conversation.

The new dataviz

This year Brandwatch has redesigned and revamped our SMW Dataviz to present the best data in a new and engaging way.


We’re constantly tracking the conversations and updating hourly mentions in real time to keep up with the latest social buzz.


Where we’ll be

Brandwatch is getting involved in SMW in several ways this year.

In New York, we’ve got a dataviz just for SMWNY, as well as one just for SMW Hamburg, if you’re curious what’s trending in Germany.

If in NYC, be sure to look out for our booth in the expo hall where we’ll have a quad-screen Vizia on display and plenty of Brandwatchers eager to talk to you about social data (word on the street is that we have the coolest swag and giveaways of all the booths).

Mark your calendars for Thursday Feb 26, 10:30am-12:30pm, when Brandwatch is taking over the Highline stage with 2 hours of compelling content.

Hear CMO Will McInnes’ opening keynote, or stop by our panel with social media leaders from Monster.com, Droga5, Kohler, and Wells Fargo.

SMW 2015 takes place throughout the whole week of February 23-27. It’s guaranteed to be a week of smart, interesting and innovative content. If you can’t make it, be sure to track it with Brandwatch’s new dataviz.

Find Brandwatch at Social Media Week

  • If you’re in New York, come check out our booth throughout the week! If you are around on Thursday afternoon, check out our CMO Will McInnes’ talk on The Challenges and Future of Social Media
  • If you’re in Hamburg, we are sponsors and you can listen to us speak at this and this event. Keep an eye out for Marketing Manager Susanne who will be speaking at various events throughout the week.
  • If you’re in any of the other 11 cities, tweet about SMW to interact with our dataviz and become one of our top tweeters.

We’ll look forward to seeing you there, and remember to check out the dataviz here!


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