The Internet Reacts to Game of Thrones Season 7, Episode 1

Game of Thrones Season 7 is finally here and, as always, the Brandwatch React team could not wait to get our hands on the data surrounding reaction to the premiere. This year we’re tracking mentions of each episode across Twitter, Facebook and … Read more

Entertainment By Gemma Joyce on July 17th 2017

Infographic: We Analyzed 1 Million Game of Thrones Reddit Posts. Here’s What We Found

When George RR Martin began writing A Song of Ice and Fire he probably didn’t anticipate the incredible following the characters and the world that he created would one day generate. Not only did he write a bestselling book series, … Read more

Entertainment By Gemma Joyce on July 13th 2017

E3 Live Blog: Reaction to Major Conferences and Games in Social Data

The Brandwatch React team has been tracking social media’s reaction to E3 2017, providing social data round-ups of each major conference and live tweeting data as we go. If you’re interested in the methodology of this data, click here. And if you’d just … Read more

Entertainment By Gemma Joyce on June 15th 2017

The Internet Reacts to Orange is the New Black Season 5 in Four Social Data Charts

Orange is the New Black season 5 has hit screens across the world. A bunch of avid Netflix fans, otherwise known as the Brandwatch React team, have crunched the data on the latest season to provide a spoiler free set … Read more

Entertainment By Gemma Joyce on June 13th 2017

Netflix Data: Analyzing the Reception of House of Cards Season 5 on Social

House of Cards season 5 is upon us, and as I type thousands are mid-binge. With US politics the way it is, the latest in the House of Cards series couldn’t have come at a more poignant time. While Spacey’s Underwood … Read more

Entertainment By Gemma Joyce on June 6th 2017

Expectations for E3: Social Data Analysis Surfaces The 6 Most Anticipated Things at E3

With the biggest gaming event of 2017 just around the corner, expectations for E3 are huge. While it seems every game outlet under the sun is releasing their lists of things to look forward to at E3, we decided to … Read more

Entertainment By Gemma Joyce on June 5th 2017

Will the Return of Twin Peaks Appeal to an Impatient Generation? The Data Tells

Black coffee and cherry pie may appear to be two unrelated foodstuffs to many, myself included up until this weekend. But for fans of the television classic Twin Peaks, they denote the favorite pick-me-ups of Special Agent Dale Cooper who was … Read more

Entertainment By Gemma Joyce on May 23rd 2017

Unpicking the Audience for Alien: Covenant

The Alien series is back and, as per usual, it’s scary af. Released in the US on the 19th May, Alien: Covenant is the sixth installment of the overall Alien series (it’s a sequel to 2012’s Prometheus but takes place … Read more

Entertainment By Gemma Joyce on May 18th 2017

Measuring the Success of Charitable Celebrities on Social

As humans we have never consumed so much information. In a media-saturated world, celebrities must battle to stay relevant and their public image is important. Depending on the type of image you want to create, a celebrity’s next stunt might … Read more

Entertainment By Frankie Knight on March 28th 2017

With Super Mario Run Out On Android, Will The Game Grow Its Success?

Super Mario Run has come to Android, and the Mario-loving, non-iPhone wielding community is very, very excited. Read more

Entertainment By Gemma Joyce on March 23rd 2017

The Top Moments of the Oscars 2017 on Social Media

The Oscars on social media: A night to remember, but not necessarily for the right reasons. Read more

Entertainment By Gemma Joyce on February 27th 2017

“That’s so Black Mirror”: How the Name of a TV Show Became an Everyday Expression

We are constantly trying to predict the future, but nothing does it more pessimistically (and sometimes accurately) than TV show Black Mirror. “2017 will be the year of ____!” “The food of 2016 will be ____!” “This year Facebook will … Read more

Entertainment By Gemma Joyce on February 21st 2017

Measuring The Hype: The Nintendo Switch in Social Data

30 years ago the Nintendo Entertainment System (NES) was released with an unforgiving rectangular controller with five buttons. Read more

Entertainment By Gemma Joyce on February 15th 2017

Data Reveals the GRAMMYs 2017 Highlights on Social Media

From high profile performances to child-cameo-turned-meme, behold: the GRAMMYs 2017 highlights on social media. Between 16:30 and 22:00 (LA time) the Brandwatch React team tracked 4.9 million mentions of the GRAMMYs across Twitter, Facebook and Instagram. There was no shortage of … Read more

Entertainment By Gemma Joyce on February 13th 2017