I Love Emojis! So Here Are 7 Facts About How We Use Emojis That You Definitely Didn’t Know Already

Emojis – we love them. I certainly love them. You should love them. They make communication simple, effective, and playful. Why bother writing a whole sentence when the absolute classic ‘cry-laughing face’ can do the job for you? Why go to the trouble of sending your partner a lengthy Mills and Boon-esque text when an […] Read more

Research By Natalie Meehan on March 22nd 2018

New Report: Which Brands Deliver the Best Customer Experience?

We use social media as an outlet to vent our frustrations. We use social media to research brands and get suggestions before we purchase products. We reach out to brands on social media, and expect them to respond to us. As a reflection of both a brand’s promise and a commitment to customer service, social […] Read more

Research By Alex Jones on March 6th 2018

Finding the Most Romantic Countries: How the Heart Emoji is Used Across the World

What are the most romantic countries in the world? You might define them by their beautiful scenery, famous proposal spots or flowery language. You could also, like the Brandwatch React team, take a more data-driven approach. In celebration of Valentines day, we went in search of the most romantic countries in the world by analyzing […] Read more

Research By Gemma Joyce on February 14th 2018

#PlantBased: An Exploration of Online Vegan Communities and Conversations

I hear more about veganism every day here at Brandwatch, whether it’s another colleague converting to Huel, or discussions of favorite recipes in our #dietary-requirements Slack channel. Our CMO Will McInnes has got involved too, and we haven’t heard the end of it since. The fact that Will has gone vegan has become so much […] Read more

Research By Gemma Joyce on February 8th 2018

UK Student Debt Data: Blending Search and Social Insights

Student debt is something that I try not to think about too much. I was among the first students in the UK to be charged £9k a year for my university tuition, and as an 18-year-old it didn’t seem like real money. Now when I check my yearly student debt statement I can’t help but […] Read more

Research By Gemma Joyce on February 1st 2018

New Research: Using Social Data to Provide a Better Commute

Millions of commuters pile into Manhattan every day, nearly doubling the population of the city during the work week. That’s more than 1.5 million customers for the MTA on a daily basis, giving the MTA plenty of opportunities to impress or disappoint. At $2.75 a Metrocard swipe, expectations build up – so can the MTA […] Read more

Research By Rebecca Beregovich on January 30th 2018

The Most Negative Places On Earth (According To Emojis)

Where are the most negative places on earth? Which state is most downbeat? Where will you find the saddest population? Historically there’s been no easy way to answer these questions. However, Brandwatch’s new emoji analysis functionality allowed us to finally shed some light on these very important questions. The data We analyzed 6 billion tweets […] Read more

Research By Phillip Agnew on January 10th 2018

Holiday Shopping Habits: Studying the Differences Between Moms and Dads

It was unsurprising to me in conducting the research for this post to see that historically most of the social discussion around holidays is among women, and moms in particular. Many of the moms I know manage the planning, shopping, cooking and gift wrapping associated with the holidays. Marketing messages this time of year are […] Read more

Research By Benjamin Schaefer on November 22nd 2017

New Report: 25 Things We Learned Analyzing Billions of Tweets

6,000 tweets are posted every second. That’s 6,000 views, opinions, ideas, complaints, stories and compliments. Brandwatch has been tracking Twitter data for over eight years and we have access to billions of tweets as a result. We thought we’d team up with our partners at Twitter to reflect on some of the awesome insights we’ve uncovered […] Read more

Research By Gemma Joyce on October 31st 2017

New Study: Mental Health in the UK

Here at Brandwatch we have a powerful tool for measuring online discourse and a world-class team of social researchers. We’ve put these two assets to use in a new study on mental health in the UK, focused on challenging stigma and tackling barriers to treatment. We partnered with charity Ditch The Label to understand mental […] Read more

Research By Edward Crook on October 26th 2017

How Can Healthcare Services & Pharmaceutical Companies Use Social Data?

Globally, the healthcare industry is continuously evolving and improving. There are regular advances in developing new medicines, technologies, diagnosis tools and medical knowledge. But can health services improve even more using social data? Using Brandwatch Analytics I will demonstrate the possible use cases of social data for different healthcare services. I will be using data […] Read more

Research By Becky Jones on October 4th 2017

9 Social Media Data Analysis Steps for Marketing Intelligence 

“I don’t have time for a fishing trip”. This was the response from the Chief of Insight at a major insurance company, when asked about social media listening during a market research conference. The statement doesn’t sit well with me. And I’m thinking that it probably won’t sit well with you either. But it does […] Read more

Research By Jillian Ney on October 3rd 2017

The State of Social Report: The Context You Need for Marketing in 2018

Our annual report on the state of social, The Social Outlook, analyzes 200 million online conversations to provide insights and benchmarks across 15 industries. This report was born out of a simple, but commonly overlooked concept that we keep close to our hearts across our business: data without context isn’t useful. Consider a golfer who sinks […] Read more

Research By Alex Jones on September 26th 2017

Consumer Trends in the Auto Industry: Disruption, Millennials and Changing Buying Behavior

It’s no surprise to state that the car market is fiercely competitive. In 2016, 44 automotive brands were offering nearly 400 different model types to UK consumers. Keeping up with consumer expectations in an increasingly crowded market is difficult, especially as an industry hindered by lengthy production cycles. Time-to-market stretches over many years. A vehicle […] Read more