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Consumer Trends in the Auto Industry: Disruption, Millennials and Changing Buying Behavior

It’s no surprise to state that the car market is fiercely competitive. In 2016, 44 automotive brands were offering nearly 400 different model types to UK consumers. Keeping up with consumer expectations in an increasingly crowded market is difficult, especially … Read more

4 Social Media Insights on Credit Cards

In the first quarter of 2017, five leading credit cards (Discover, VISA, MasterCard, Capital One, and American Express) were mentioned over 78,000 times on Twitter alone. Many of today’s marketing thought leaders will tell you that the day when businesses … Read more

Research By James Lovejoy on May 5th 2017

Interview: Alicia Russell on Measuring Real Influence

Our influencer marketing interviews saga continues. In today’s edition, we’ve spoken to Alicia Russell, Digital Marketing Executive for Onalytica on measuring real influence. Her job involves pretty much every aspect of the marketing mix, including everything from email, social media to … Read more

Research By Ruxandra Mindruta on April 28th 2017

Diversity, Inclusion, and the Pro Hijab: Social Media Reflects Nike’s Social Conscience

Let’s talk about Nike. Yes, THE Nike. The brand that is so big and powerful that it will neither suffer from this post if it were critical, nor prosper from it if it were praise. However, if I had to … Read more

Research By Kellan Terry on March 16th 2017

5 Reasons Why Your Sales Team Are Your Most Valuable Qualitative Research Asset

Unfortunately, many companies undervalue their sales professionals. Sales teams are conducting qualitative research all the time. Talking to them is perhaps the lowest cost qualitative research project you could possibly do. It’s also your best chance to achieve a strong sales … Read more

Research By Sean Campbell on March 9th 2017

FinTech, Blockchain, and How Financial Institutions Can Capitalize on Disruption

By now, we’ve all probably heard of the elusive “bitcoins” and other digital currencies that were meant to completely revolutionize our monetary transactions forever. Maybe, we’ve even also had someone close to us explain how the “blockchains” that underpin these currencies worked. … Read more

Research By Alex Jones on March 8th 2017

A Story of Tesla and Historical Data: Elevate Your Competitor Intelligence

In the last 15 years, 52% of the Fortune 500 have disappeared. The age of the consumer, democratization of information and speed of communication has allowed startups to move fast, disrupt markets and bring down colossal brands that ruled entire … Read more

Research By Phillip Agnew on February 14th 2017

Financial Services: Building Trust from Knowledge

Trust has never been so present, and so crucial, in our marketplace. When we purchase products, we trust that they’ll meet our expectations. When we order goods online, we trust they’ll be delivered or otherwise refunded. We deposit our entire … Read more

Research By James Lovejoy on January 24th 2017

New Research: The CPG Companies That are Leading The Pack

We use consumer packaged goods every day. CPG companies and products are everywhere, except on social media. Many CPG companies are still skeptical about the value of social media and sharing intelligent, customer-inspired content online. I mean, who will go … Read more

Research By Alex Jones on January 5th 2017

Coming up Against Adverse Events: Social Listening in the Pharmaceutical Industry

It’s interesting to monitor the transition from traditional marketing to social media marketing from a behavioristic perspective. Is social media not the way to get your daily news, communicate with loved ones and share your wittiest thoughts? Brands have been … Read more

Research By Tsvetta Kaleynska on December 8th 2016

Online Hate Speech: How Big is the Problem, and What Can be Done?

Technology connects and enables us in ways unimaginable a generation ago. One 2015 Deloitte study found that the average American checks his or her phone 46 times every day and reports in the UK range up to as many as 85 times … Read more

Research By Edward Crook on November 14th 2016

Gender in the Digital Age: Using Social Data to Challenge Misogyny and Toxic Masculinity

In Emma Watson’s HeForShe address to the UN back in 2014, she called for a drive towards gender equality reliant on both men and women. “We don’t often talk about men being imprisoned by gender stereotypes”, she explained, “but I can … Read more

Research By Edward Crook on October 18th 2016

Bumper Stickers & Social Data: How Trump and Clinton Supporters Measure Up

Bumper Stickers. They are the window to the driver’s soul, or at the very least to their opinions on mean people and why they brake. Read more

Research By Benjamin Schaefer on October 7th 2016

How to Confidently Generate Actionable Marketing Insight from Social Data

I was at an insights conference a few months ago to hold a round table on social media intelligence. Surrounded by professionals from the world of marketing intelligence, the one thing I took away from the event was ‘underwhelming’. Every … Read more

Research By Jillian Ney on October 5th 2016