Which Brands Do Car Enthusiasts Care About Most?

The internet has seen vast forums open up for hobbyists and fans from all kinds of fields, from veganism to bronies. Realizing that the list of our more obscure analyses of niche groups was beginning to outweigh the more common ones, we decided we’d take a look at car enthusiasts. Mainly because that’s a normal […] Read more

Research By Gemma Joyce on May 18th 2018

6 Marketing Lessons Learnt from Analyzing 250 Million Images

Every second 60,000 images are shared online. That’s 60,000 pictures of concerts, lunches, dogs, memes, selfies, and more. Within many pictures are your brand, your products, your services and even your ads. If you can analyze them you can better understand how people view your organization. Introducing the 2018 Brand Visibility Report  For our latest report we spent […] Read more

Research By Phillip Agnew on May 3rd 2018

6 Issues Traditional Banks Need to Get on Top of Before the Disruptors Move In

Disruption is, of course, an overused term, but there’s no getting away from it regardless of what industry you’re in. The world is moving quickly and the slow moving behemoths that once dominated particular fields have suddenly found themselves competing with far more dynamic entities. The financial industry is no different. While enormous banks that […] Read more

Research By Gemma Joyce on April 18th 2018

Sugar Tax: The Social Data Around the Raging Debate

As of April 2018, the UK has joined a small group of countries who have introduced a “sugar tax”, specifically on soft drinks. Manufacturers are now required to pay a levy on the high sugar drinks they produce, with many brands cutting back on the sugar they include in their drinks ahead of the tax […] Read more

Research By Gemma Joyce on April 10th 2018

Plastic Data: Consumers Are Becoming More Interested in Plastic Waste

Plastic has been on our screens a lot recently, whether it’s in the news or in our social feeds. Plastic rushing through rivers. Plastic killing whales. Plastic wrecking sites of natural beauty. The damage packaging and plastic bottles can do is illustrated with horrible visuals, and images are powerful in bringing about change. Last week […] Read more

Research By Gemma Joyce on April 5th 2018

Understanding the Bigger Picture: Blending Datasets for Exceptional Results

Data can be both a blessing and a curse to companies — with more tools and sources than ever before, it’s easy to get lost in the data. But with the right knowledge and tools, you can gain valuable insight into your customers to get them the right message in the right place at the […] Read more

Research By Natalie Meehan on April 3rd 2018

I Love Emojis! So Here Are 7 Facts About How We Use Emojis That You Definitely Didn’t Know Already

Emojis – we love them. I certainly love them. You should love them. They make communication simple, effective, and playful. Why bother writing a whole sentence when the absolute classic ‘cry-laughing face’ can do the job for you? Why go to the trouble of sending your partner a lengthy Mills and Boon-esque text when an […] Read more

Research By Natalie Meehan on March 22nd 2018

New Report: Which Brands Deliver the Best Customer Experience?

We use social media as an outlet to vent our frustrations. We use social media to research brands and get suggestions before we purchase products. We reach out to brands on social media, and expect them to respond to us. As a reflection of both a brand’s promise and a commitment to customer service, social […] Read more

Research By Alex Jones on March 6th 2018

Finding the Most Romantic Countries: How the Heart Emoji is Used Across the World

What are the most romantic countries in the world? You might define them by their beautiful scenery, famous proposal spots or flowery language. You could also, like the Brandwatch React team, take a more data-driven approach. In celebration of Valentines day, we went in search of the most romantic countries in the world by analyzing […] Read more

Research By Gemma Joyce on February 14th 2018

#PlantBased: An Exploration of Online Vegan Communities and Conversations

I hear more about veganism every day here at Brandwatch, whether it’s another colleague converting to Huel, or discussions of favorite recipes in our #dietary-requirements Slack channel. Our CMO Will McInnes has got involved too, and we haven’t heard the end of it since. The fact that Will has gone vegan has become so much […] Read more

Research By Gemma Joyce on February 8th 2018

UK Student Debt Data: Blending Search and Social Insights

Student debt is something that I try not to think about too much. I was among the first students in the UK to be charged £9k a year for my university tuition, and as an 18-year-old it didn’t seem like real money. Now when I check my yearly student debt statement I can’t help but […] Read more

Research By Gemma Joyce on February 1st 2018

New Research: Using Social Data to Provide a Better Commute

Millions of commuters pile into Manhattan every day, nearly doubling the population of the city during the work week. That’s more than 1.5 million customers for the MTA on a daily basis, giving the MTA plenty of opportunities to impress or disappoint. At $2.75 a Metrocard swipe, expectations build up – so can the MTA […] Read more

Research By Rebecca Beregovich on January 30th 2018

The Most Negative Places On Earth (According To Emojis)

Where are the most negative places on earth? Which state is most downbeat? Where will you find the saddest population? Historically there’s been no easy way to answer these questions. However, Brandwatch’s new emoji analysis functionality allowed us to finally shed some light on these very important questions. The data We analyzed 6 billion tweets […] Read more

Research By Phillip Agnew on January 10th 2018

Holiday Shopping Habits: Studying the Differences Between Moms and Dads

It was unsurprising to me in conducting the research for this post to see that historically most of the social discussion around holidays is among women, and moms in particular. Many of the moms I know manage the planning, shopping, cooking and gift wrapping associated with the holidays. Marketing messages this time of year are […] Read more

Research By Benjamin Schaefer on November 22nd 2017