The Most Negative Places On Earth (According To Emojis)

Where are the most negative places on earth? Which state is most downbeat? Where will you find the saddest population? Historically there’s been no easy way to answer these questions. However, Brandwatch’s new emoji analysis functionality allowed us to finally shed some light on these very important questions. The data We analyzed 6 billion tweets […] Read more

Research By Phillip Agnew on January 10th 2018

Holiday Shopping Habits: Studying the Differences Between Moms and Dads

It was unsurprising to me in conducting the research for this post to see that historically most of the social discussion around holidays is among women, and moms in particular. Many of the moms I know manage the planning, shopping, cooking and gift wrapping associated with the holidays. Marketing messages this time of year are […] Read more

Research By Benjamin Schaefer on November 22nd 2017

New Report: 25 Things We Learned Analyzing Billions of Tweets

6,000 tweets are posted every second. That’s 6,000 views, opinions, ideas, complaints, stories and compliments. Brandwatch has been tracking Twitter data for over eight years and we have access to billions of tweets as a result. We thought we’d team up with our partners at Twitter to reflect on some of the awesome insights we’ve uncovered […] Read more

Research By Gemma Joyce on October 31st 2017

New Study: Mental Health in the UK

Here at Brandwatch we have a powerful tool for measuring online discourse and a world-class team of social researchers. We’ve put these two assets to use in a new study on mental health in the UK, focused on challenging stigma and tackling barriers to treatment. We partnered with charity Ditch The Label to understand mental […] Read more

Research By Edward Crook on October 26th 2017

How Can Healthcare Services & Pharmaceutical Companies Use Social Data?

Globally, the healthcare industry is continuously evolving and improving. There are regular advances in developing new medicines, technologies, diagnosis tools and medical knowledge. But can health services improve even more using social data? Using Brandwatch Analytics I will demonstrate the possible use cases of social data for different healthcare services. I will be using data […] Read more

Research By Becky Jones on October 4th 2017

9 Social Media Data Analysis Steps for Marketing Intelligence 

“I don’t have time for a fishing trip”. This was the response from the Chief of Insight at a major insurance company, when asked about social media listening during a market research conference. The statement doesn’t sit well with me. And I’m thinking that it probably won’t sit well with you either. But it does […] Read more

Research By Jillian Ney on October 3rd 2017

The State of Social Report: The Context You Need for Marketing in 2018

Our annual report on the state of social, The Social Outlook, analyzes 200 million online conversations to provide insights and benchmarks across 15 industries. This report was born out of a simple, but commonly overlooked concept that we keep close to our hearts across our business: data without context isn’t useful. Consider a golfer who sinks […] Read more

Research By Alex Jones on September 26th 2017

Consumer Trends in the Auto Industry: Disruption, Millennials and Changing Buying Behavior

It’s no surprise to state that the car market is fiercely competitive. In 2016, 44 automotive brands were offering nearly 400 different model types to UK consumers. Keeping up with consumer expectations in an increasingly crowded market is difficult, especially as an industry hindered by lengthy production cycles. Time-to-market stretches over many years. A vehicle […] Read more

4 Social Media Insights on Credit Cards

In the first quarter of 2017, five leading credit cards (Discover, VISA, MasterCard, Capital One, and American Express) were mentioned over 78,000 times on Twitter alone. Many of today’s marketing thought leaders will tell you that the day when businesses owned their own brands is over. Social media, review sites, and the general accessibility of […] Read more

Research By James Lovejoy on May 5th 2017

Interview: Alicia Russell on Measuring Real Influence

Our influencer marketing interviews saga continues. In today’s edition, we’ve spoken to Alicia Russell, Digital Marketing Executive for Onalytica on measuring real influence. Her job involves pretty much every aspect of the marketing mix, including everything from email, social media to event marketing, with a strong emphasis on content creation, particularly thought leadership on industry hot […] Read more

Research By Ruxandra Mindruta on April 28th 2017

Diversity, Inclusion, and the Pro Hijab: Social Media Reflects Nike’s Social Conscience

Let’s talk about Nike. Yes, THE Nike. The brand that is so big and powerful that it will neither suffer from this post if it were critical, nor prosper from it if it were praise. However, if I had to choose, I’m about to make a data-driven case for why Nike understands the current state […] Read more

Research By Kellan Terry on March 16th 2017

5 Reasons Why Your Sales Team Are Your Most Valuable Qualitative Research Asset

Unfortunately, many companies undervalue their sales professionals. Sales teams are conducting qualitative research all the time. Talking to them is perhaps the lowest cost qualitative research project you could possibly do. It’s also your best chance to achieve a strong sales strategy in sync with the goals of your organization. The two mistakes companies often make […] Read more

Research By Sean Campbell on March 9th 2017

FinTech, Blockchain, and How Financial Institutions Can Capitalize on Disruption

By now, we’ve all probably heard of the elusive “bitcoins” and other digital currencies that were meant to completely revolutionize our monetary transactions forever. Maybe, we’ve even also had someone close to us explain how the “blockchains” that underpin these currencies worked. Perhaps we even understood that on our first go. The fact of the matter is, […] Read more

Research By Alex Jones on March 8th 2017

A Story of Tesla and Historical Data: Elevate Your Competitor Intelligence

In the last 15 years, 52% of the Fortune 500 have disappeared. The age of the consumer, democratization of information and speed of communication has allowed startups to move fast, disrupt markets and bring down colossal brands that ruled entire industries. Simply put, competition is harsher than ever. Having a clear awareness of your competitor’s […] Read more

Research By Phillip Agnew on Feburary 14th 2017