The Top Digital Marketing Trends Marketers Should Look Out for in 2024
By Michaela VoglNov 30
Published September 18th 2014
Here at Brandwatch we get very excited about all things social, Social Media Week (SMW) being no exception. We are celebrating next week’s launch of the social spectacular with our very own global dataviz.
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This year SMW has events in 11 countries so rather than creating 11 different data visualizations we thought, why not track the top tweeters and hashtags for all of them on a single leaderboard! Hence, the global dataviz was born.
Each SMW city is depicted as its tallest building which are filled in bar graph style as the number of online mentions increase in that metropolis.
Clicking on a building reveals the top hashtags and tweeters for that city along with some interesting factoids about that building (because who doesn’t love a good fun fact).
These stats are updated in real-time so if you want to join the ranks of the leaders, tweet feverishly then check in on the hour to see your name on the big screen.
The leaderboard style of the dataviz ties in with our #myinfluencer theme at SMW London this year. Our interactive booth at the week-long event is the progeny of intense collaboration between our marketing and design teams.
The booth features our dataviz on one screen and a leaderboard on another. The white booth invites passerbyers to treat it as a blank canvas on which they collectively create a heatmap of their influencers.
Booth visitors will be offered a choice of sticker on which they can write the name of their influencer (their mother, pet, favorite politician, personal psychic, etc) and stick it on our booth.
So stop by our booth at SMW London and tell us about your influencer. Participation has been rumored to elicit some sort of trophy/prize/token of appreciation…okay it’s sweeties.