[Guide] The Social Media Management Maturity Model
Read the practical framework for leveling up your social media team.
Get the guide
Read the practical framework for leveling up your social media team.
Using News data as a source for consumer research allows you to stay in the know with your brand’s mentions in the news. Make global research even easier, and compare your news data with social data to investigate where the larger share of voice is.
Make detecting a crisis even easier in the 24-hour news cycle by utilizing automated alerts and automated sentiment analysis to detect harmful stories before they grow – with historical data of hundreds of thousands of global, national, and local news sites – going back to 2010.
Want even more news? Take advantage of our partnership with Dow Jones to grant you even more access to paywalled news, online, and print data!
With Listen, we provide 12 months access to hundreds of thousands of global, national, and local news sites, including: CNN, ABC, BuzzFeed, Guardian, Google News, and so much more.
Complete your earned coverage by comparing with social sources to build a larger view of your brand and truly understand how each campaign performs.
Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.
Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.
