Guide
Social Plus: For analysts who need a 360° view of their customers
Data-driven decision making can help companies increase revenue, enhance their products, or perfect their customer service.
But one dataset in isolation won’t tell the whole story.
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Diving into three teams where consumer insights professionals most commonly operate, this guide discusses six key data integrations that can lead to actionable insights:
- Social + survey data
- Social + product reviews
- Social + forum data
- Social + website analytics
- Social + PR data
- Social + sales data
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