How to Schedule Social Media Posts Effectively
By Sandra BuschSep 14
Fall is just around the corner. September has some exciting holidays and events that can inspire your social media calendar and provide an opportunity to engage with your community.
We've compiled a list of the most important holidays you can use to entertain and inform your followers.
Let's take a closer look at each holiday, including some brand examples of how you can best use them in your social media strategy.
When social media took over, one form of communication almost died out: the letter. Kick off the month by celebrating the medium that has connected people far apart for hundreds of years.
This is a great day to evoke nostalgia for letter writing, share interesting facts, or even promote products that enhance your customers' letter-writing experience.
National Lazy Mom's Day is celebrated on the first Friday in September. Moms all over the world are incredibly hard workers who often don't get enough time to themselves. This day is meant to recognize their efforts and give them a well-deserved break to recharge.
There are many ways to celebrate this holiday. Whether it be a heartfelt message of appreciation, tips for a relaxed Lazy Mom's Day, or asking your followers how they plan to spend the day. It's all about raising awareness.
Celebrated on the first Monday in September, Labor Day honors the American labor movement and its social and economic achievements.It's an excellent opportunity for companies to recognize their employees, providing a behind-the-scenes look or interesting facts about the history of labor in America.
Declared by the United Nations General Assembly in 2012, the International Day of Charity shines a spotlight on all the humanitarian work and NGOs that make the world a better place.
This day is about giving to a worthy cause. Raise awareness by posting about the actions your brand is taking, or encourage your followers to support charities and their work.
Read a Book Day is all about the world of books and the joy of reading. Ask your followers what they are reading these days, post an inspiring quote, give book recommendations, or promote products that readers will love.
International Literacy Day was established in 1967. Declared by UNESCO, it's a day to remember the importance of literacy for individuals and society as a whole.
This day is about awareness and education. Try to engage your followers by asking them questions about literacy or providing interesting statistics and facts.
On September 11, people in America and beyond remember the catastrophe of September 11, 2001, and its aftermath. This day is dedicated to remembering the lives lost in the terrorist attack and honoring all the responders who put their lives on the line to save someone else’s. Brands are turning to social to remember and thank all first responders.
National Video Games Day is all about games. It's a big day for gamers and game developers. Join the party with contests, cosplays, or fun videos to engage your community.
The International Day of Peace, also known as World Peace Day, is a United Nations holiday that highlights the importance of peace and actions to strengthen it.
This is a good opportunity for brands to educate their followers, give experts a voice, or raise awareness for charities.
On Hobbit Day, Lord of the Rings fans celebrate the birthdays of two main characters from the Tolkien universe: Frodo and Bilbo, two hobbits.
This is a fun day to connect with your followers. Post fun quotes and trivia about The Lord of the Rings, or start a competition or quiz.
Fall is here, and it's time to get cozy. There's a lot to look forward to in the fall, and brands can use this day to get their followers excited about the season ahead.
Celebrate the day by sharing pumpkin recipes, cozy movie recommendations, or the perfect outfit for a mushroom hunt in the woods.
World Tourism Day is a day to celebrate the world of travel and raise awareness of the issues in the travel industry, such as making travel more sustainable. This year's theme is "Tourism and Green Investment."
Give your followers useful travel tips, recommend sustainable destinations, or run a contest to get them excited about traveling the world.
Since 2014, this holiday has celebrated the popularity of podcasts. This is the perfect opportunity to promote your brand's podcast or provide your followers with a curated list of interesting podcasts to listen to.
And there you have it. 13 engaging holidays to use in your social media strategy. These holidays are a perfect opportunity to shake up your social media content and celebrate special occasions with your followers to keep them engaged and entertained.
For more ideas and inspiration throughout the year, check out our Social Media Holiday Calendar 2023.