What does GRWM mean?

GRWM stands for “Get Ready With Me”, a popular trend on social media where creators walk you through their routines—whether it’s putting on makeup, picking an outfit, or getting prepped for an event. It’s like joining a friend as they get ready and chat casually on the side.

Why do people love GRWM?

Here’s what makes GRWMs so appealing:

  • Vibes of authenticity: You get candid moments—no overly polished content, just real conversations and everyday prep.
  • Learning opportunity: Viewers pick up tips—like makeup techniques or outfit coordination—as creators talk through their process.
  • Emotional connection: It feels like spending time with a friend—one you might share a morning routine with in real life.

What’s in it for you? You get both inspiration and comfort—plus maybe a few laughs along the way.

How does a GRWM video actually work?

  1. Set the scene: People often film in well-lit spaces with neutral backgrounds (bathroom, bedroom, dressing table).
  2. Show your routine: Whether it’s skincare, hair, makeup, or outfit choices, step-by-step you show what you do and why.
  3. Chat casually: Comments like “I’m going to a job interview” or “Here’s why I chose this palette” make it feel like a conversation.
  4. Engage your audience: Many add questions or tips to boost interaction, like “Have you tried this product?” or “What’s your go-to lipstick?”

These simple steps help creators build a genuine rapport with their audience.

What types of GRWM are out there?

  • Morning GRWM: Quick routines before work or school.
  • Evening or bedtime GRWM: Cozy wind-down routines with skincare and self-care pointers.
  • Event-specific GRWM: Video grabs before a date night, wedding, party, and so on—complete with outfit selection and styling.
  • Lifestyle GRWM: Shows creators prepping for workouts, travel, or self-care days—beyond just beauty.

Each type offers its own setting and can serve as valuable inspiration depending on what you’re getting ready for.

How do brands and creators use GRWM?

  • Product showcasing: GRWMs are a natural space for creators to talk about fav products—skincare, makeup, clothes—in a helpful, non-invasive way.
  • Narrative tool: As they apply products, creators often share personal stories or insights—making the content both useful and entertaining.
  • Marketing tool: Brands partner with influencers to feature products in their routine—done correctly, it feels more like advice than an ad.

How can you try GRWM content?

  • If you’re creating: Choose your occasion, set up good lighting, film each step, and chat casually as if you’re with a friend.
  • If you’re watching: Look for value—maybe you’ll learn a new beauty trick, feel motivated to structure your routine, or simply enjoy the friendly vibe.
  • If you’re using it professionally: Think about how GRWM can feature your products in a natural way—show how your lipstick or serum fits into someone’s real-world routine.

Tips & best practices

  • Be authentic: Don’t over-edit—honesty is what makes GRWMs feel relatable.
  • Keep it concise: On TikTok or Reels, aim for a 30‑60 s edit; on YouTube, up to 10 min is fine.
  • Add value: Share why you’re using each product—texture, scent, effect—rather than just applying it.
  • Invite interaction: Ask viewers their routine hacks, favorite brands, or if they’ve tried the same product.
  • Mind pacing: Keep a friendly flow—this isn’t a tutorial, it’s a conversation.

Bottom line?
GRWM is social media’s answer to a hang‑out session—texting style. Whether you’re a creator or a viewer, it’s about blending beauty or lifestyle insights with real talk. Turn your morning mirror time into a moment that’s useful, engaging—and maybe even a little fun.