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[Guide] The Social Media Management Maturity Model

Read the practical framework for leveling up your social media team.

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Talking Market Research: Blending Data Sets for Actionable Social Insights

Marketing

By Dinah AlobeidNov 30 2016

...being asked as well as the key objectives of the research.” The market research industry is in an exciting period right now with new tactics, combinations of data, and methods to uncover consumer preferences emerging all the time. I mean it when I say watch this space. Download the report The Case f...

blog article

10 Essential Methods for Effective Consumer and Market Research

Marketing

By Josh BoydOct 17 2023

...  When it comes to understanding the world around you, market research is an essential step....

blog article

Understanding the Value of Real-time Market Research

Marketing

By Chelsea FearJul 12 2017

...arket research There are two main areas of market research, quantitive research and qualitative research. Quantitative research – focuses on the numbers. It provides the researcher with statistics and figures that are typically gathered through surveys and questionnaires. Qualitative research – looks...

blog article

On Market Research Today, and The Corporate Research Reports That Matter

Marketing

By Sean CampbellMar 21 2017

...archers who say they’re “tired of living in a B2C researchers world”. Those researchers expressed dismay at what to do about declining response rates and gave a wide variety of responses. The GRIT Report First, we’ll focus on the GRIT Report, which uses data from 1,583 interviews in 76 countries from...

blog article

On the Tough Question of Contradictory Data in Market Research Methodologies

Marketing

By Dinah AlobeidDec 13 2016

...ke id=”87465″] Posing some tough questions to our Research Services Project Manager Our Research Services team Project Manager Evelyn Castillo is no stranger to in-depth, demographic specific (or not), market research projects. She shared her perspective as to why social listening could be contradict...

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Falcon.io is now part of Brandwatch.
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Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.

Paladin is now Influence.
You're in the right place!

Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.