[Guide] The Social Media Management Maturity Model
Is your organization optimizing its potential on social?
Read the guide
Is your organization optimizing its potential on social?
500 items found for brand
By Kit SmithSep 29 2016
...you really know how your customers think of your brand? A brand positioning statement explains what your brand does, who you target, and the benefits of your brand, in a short, concise statement. The statement will generally be an internal document, although it should be used as a guide to ensure al...
By Kit SmithJun 20 2016
...ing for advice in your product category. Building brand values A brand is in part formed by “a set of expectations, memories, stories and relationships”, as Seth Godin has stated. Without these, you have what used to make up a brand – a product and a logo. Where brand positioning was previously expre...
By Iris VermerenOct 29 2014
...title=”Social Listening for the Truth about Your Brand” text=”Know your brand” target=”https://www.brandwatch.com/ebook-understanding-your-brand-via-social-media/”] Many organizations have already initiated social listening into their business. Yet, many rarely use it to actually transform & inform...
By Ben EllisJul 11 2016
...everything about your brand. This includes, Your brand Brand name Trading name; for ambiguous trading names, feel free to use the raw: operator, e.g. raw:”$MSFT” for Microsoft What you’re colloquially referred to as (e.g. if you’re running a Query for “British Telecoms” make sure you add “BT”, as mo...
Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.
Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.
