[Guide] The Social Media Management Maturity Model
Read the practical framework for leveling up your social media team.
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Read the practical framework for leveling up your social media team.
500 items found for brand
By Joel WindelsJun 6 2016
...eal with a lot of sports organizations and sports brands who deal with advertisers. Usually this will mean a brand sponsoring whatever it is – from Formula One through to Premier League, basketball, motor racing; all those kind of things. If I’m an advertiser, and I’m sponsoring a particular event, h...
By Dinah AlobeidMar 29 2017
...cept of being customer-obsessed. Much like bakery brand Grupo Bimbo does. The company’s Marinela brand of Gansito snack cakes benefited hugely in reputation and sales thanks to constantly streaming in the voice of the customer in their in-house agency center of excellence. When insight from data is h...
By Joel WindelsNov 2 2015
...on social media – not especially directed at the brand, but casually among friends and therefore only detected by social listening. The brand responded swiftly, pulling the ad and rescheduling programming to focus more on the editions that were met with a better reception. In a nice example of the c...
By Natalie MeehanMay 31 2016
...r marketing campaigns.” [bw_also_like id=”68123″] Brand reputation and crisis management Coletto’s team helped the client monitor its brand reputation and discovered the main topics relevant to the client, as well as discovering these impactful influencers. “We gathered almost 10,000 mentions about t...
By Ruxandra MindrutaNov 21 2017
...ht and sold. In 2000, I became head of the Redken brand worldwide and ran it for three and a half years. Redken at the time was about a $350 million business. It was a most defining post as I really came to understand what a powerful brand is, as opposed to just a great set of products. After being o...
Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.
Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.
