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[Guide] The Social Media Management Maturity Model

Read the practical framework for leveling up your social media team.

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745 items found for "social presence showdown"

blog article

What’s the Point of Social? A Primer on Business Value

Marketing

By Natalie MeehanJun 12 2015

...social efforts insightfully? Proving the value of social campaigns Effective social media activities, like those above, can drive sales, retain customers, enhance your organization’s reputation and position your brand and key staff within it as thought leaders in your area. And social campaigns thems...

blog article

Social Demand: Three Steps to Using Social Media for Demand Generation

Marketing

By Alex JonesApr 27 2017

...en that 69% of adults and 88% of companies are on social media, social platforms are the perfect places to find leads in any industry. Using an audience segmentation tool like Brandwatch Audiences is an ideal way to collect those leads. For instance, a U.S. retailer of women’s business clothing can c...

blog article

Small Businesses Need to Rethink Their Social Media Endeavours

Marketing

By Joakim NilssonAug 13 2013

...struggling with doing anything useful with their social media presence and asked if I could advise them. As this case is so common, I think it’s an interesting story to share with you. In a snap shot, here’s what they were doing: All five restaurants had a presence on Facebook with occasional update...

blog article

Marketing: How to Provide Great Customer Service Via Social

Marketing

By Iris VermerenFeb 25 2015

...complain or to report satisfaction and a third of social media users prefer social media customer service to a phone call. Technology and social media intelligence services now exist to quickly identify online chatter and address any issues, often faster than a service order or a phone call. However,...

blog article

How We Use Social: Highlights from the Social Media Report 2012

Uncategorized

By Jasmine JaumeDec 19 2012

...ocial media is imperative for brands One in three social media users prefer social care to contacting a company by phone; 18-24 year-olds are the most likely age group to prefer this Facebook is the most common platform used to seek out customer service, followed by company blogs and then Twitter But...

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Falcon.io is now part of Brandwatch.
You're in the right place!

Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.

Paladin is now Influence.
You're in the right place!

Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.