[Guide] The Social Media Management Maturity Model
Is your organization optimizing its potential on social?
Read the guide
Is your organization optimizing its potential on social?
703 items found for online buzz
By Joakim NilssonJun 23 2015
...l has a much larger percent of their social media buzz related to Pacquiao. I’m also able to look at the fight related buzz for different brands during the actual day of the fight. Bet365 had a big push just before the fight started, and the Paddy Power brand was dominating the buzz during the fight...
By Jeremy WoolfJan 8 2015
...DAY and Engadget dominated the top 10 in terms of online reach, it was interesting to note that individuals also drove online conversations. Of the 350,000 CES-related impressions tracked, rapper/songwriter/actor and philanthropist will.i.am (@iamwill) came second to @CNET in terms of impressions, un...
By Phill AgnewOct 17 2014
...majority of mentions. It received huge spikes in buzz following the announcement, trailers and demo launch, culminating in a total of 70,143 online mention about the game. Game 2, on the other hand, struggled to conjure the same quantity of conversation. Relatively small spikes were generated by tra...
By Ruxandra MindrutaJan 14 2015
... Reputation management Key takeaway: Monitoring online buzz can surface consumer concerns and potential “unknown unknowns” for a brand It’s now widely accepted among brand strategy professionals that a brand is not something dictated by a business, but the sum of public perceptions of that business...
By Rebecca CarsonDec 7 2012
...s Arthur) in terms of association with winning in online buzz. Can the least-talented singer actually win? Our previous hypothesis, based on data from last year’s X Factor, was that a higher proportion of explicitly ‘winning-related’ mentions indicated a greater chance of success. However, the contro...
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