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[Guide] The Social Media Management Maturity Model

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702 items found for online buzz

blog article

Listening to Social Media to Predict the X Factor Winner

Online Trends

By Bex CarsonNov 23 2012

...on J after all. Our money is squarely on James Arthur, but we don’t want to rule out Jahmene Douglas just yet. You heard it here first. So, can you use online buzz to predict the future? So we’ll see you in three weeks to find out, but if we were Louis Walsh, we’d be working on our “gracious loser” f...

blog article

Event Marketing: How to Successfully Promote an Event

Marketing

By Heather TruettnerDec 1 2017

...o will require these frequent updates to maintain buzz. If you establish your email plan and messaging strategy ahead of time, you’ll be better set up for success in the long run. Social Media: Make sure you set a dedicated hashtag for your event for all your social media promotion, checking first to...

blog article

Brandwatch Predicts The Winner Of Britain’s Got Talent

Online Trends

By Dominick SoarJun 3 2011

...t are voted for by the general public – shouldn’t online buzz more or less correlate with the number of votes? Compared to the actual business value of an online mention, there are surely far fewer variables that differentiate an online mention of a contestant from a vote for that contestant. Britain...

blog article

Which Social Media Channels Should You Be Using?

Marketing

By Joakim NilssonJun 13 2014

...floorball industry, we saw that 31% of the social buzz was Instagram photos, but this buzz wasn’t evenly split per brand. It was 2-3 brands that were being tagged in selfie-style photos, showing off their latest floorball stick, the best hook on the blade or a short movie with a new cool floorball mo...

blog article

Social Media ROI: Lessons from eBay, McKinsey and Unilever

Marketing

By Joel WindelsSep 22 2015

...ocial media strategy. Most significantly, linking online buzz to sales, Google found that buzz could be an excellent predictor of sales – with one caveat. Song, contestant characteristics, and quality were better sales predictors; an effect amplified when blended with social data. This suggests that...

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Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.

Paladin is now Influence.
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Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.