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[Guide] The Social Media Management Maturity Model

Is your organization optimizing its potential on social?

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blog article

Twitter’s 10 Most Influential Lifestyle Bloggers in the US

Marketing

By Gemma JoyceOct 19 2017

...r_cta button=”GET THE REPORT” type=1 url=”https://www.brandwatch.com/report-influencer-marketing/” title=”We Love Insights” image=”https://www.brandwatch.com/wp-content/uploads/2014/12/InfluencerMarketing-Thumbnail.png”]Read our free guide on how you can utilize influencers to supercharge your market...

blog article

The Social Data Review of Great British Bake Off 2016

Online Trends

By Gemma JoyceOct 27 2016

...st 31, 2016 While Paul Hollywood’s “tasty sister” comment was commendable, Mary Berry stole the title of top mentioned presenter/judge once again. Many took to Twitter to say they missed Sue who was absent from this episode. We miss Sue Perkins tonight #gbbo ? — Anna Mo (@gumet_verd) August 31, 2016...

blog article

How to Confidently Generate Actionable Marketing Insight from Social Data

Marketing

By Jillian NeyOct 5 2016

...he Duration of Facebook Relationships, URL:http://www.theatlantic.com/technology/archive/2014/02/when-you-fall-in-love-this-is-what-facebook-sees/283865/ Gary Vaynerchuk. (2016). Gary Vaynerchuk, URL: https://www.garyvaynerchuk.com/. Sam Page. (2016). Digital Neuromarketing. The Atlantic. (2014). Whe...

blog article

Research: The Nonprofits Using Social Data to Change Lives

Marketing

By Phill AgnewJul 12 2016

...udy: Comic Relief” target=”https://www.brandwatch.com/comic-relief/”] Making change While many brands stay stagnant, developing homogenous campaigns to squeeze out more engagement from an increasingly disinterested audience, some nonprofits push beyond using the same medium to make unprecedented chan...

blog article

The Ten Best Marketing Campaigns of 2016

Marketing

By Kit SmithDec 16 2016

...destinations serviced by Virgin Holidays. https://www.youtube.com/watch?v=NCUFpYGOsQ4 Pret A Manger – Little Veggie Shop This ad might not seem as exciting and flashy as some of the others listed here, but I’ve chosen it for a very sound reason. Pret asked their customers for insight and acted on the...

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Falcon.io is now part of Brandwatch.
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Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.

Paladin is now Influence.
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Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.