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[Guide] The Social Media Management Maturity Model

Read the practical framework for leveling up your social media team.

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Report

Brandwatch 2024 Digital Marketing Trends

What trends should digital marketers be watching in 2024? We analyzed millions of online conversations and asked marketing experts for their predictions to identify the trends that will play the biggest role in digital marketing in 2024. In this report, you will learn about: The biggest digital mark...

blog article

Making Social more Legitimate: Getting Buy-in from Senior Executives

Marketing

By Joel WindelsAug 31 2016

...revealed that in the early stages of developing a social intelligence program, social data leaders should target forward thinkers that will be receptive to social insights. As she points out, they should “go after business lines that will actually take actions on it.” After social media intelligence...

blog article

Report: Agriculture and Food Production Brands on Social Media

Marketing

By Kit SmithMar 16 2016

.... Despite this, 35% of agriculture brands have no social presence on Facebook and 50% of brands post less than once per fortnight on Twitter and Facebook. Our social media report for agriculture brands shows that the industry generates over two million brand mentions each year, but even the organizat...

blog article

Social Selling: How to Nurture and Generate Leads on Social Media

Marketing

By Kit SmithDec 9 2016

...ple down the funnel where possible. Overall, your social presence should help to make up the landscape and build the community that increases visibility, adds value, and builds momentum. Who owns social selling? Having established that social selling isn’t entirely about selling, who owns it? It requ...

blog article

Social Media Strategy: Your 5-Step Plan to Success

Marketing

By Joe FylanJul 24 2023

...We cover what goes into a successful social media plan, from finding the right metrics to identifying your target audience and more....

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Falcon.io is now part of Brandwatch.
You're in the right place!

Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.

Paladin is now Influence.
You're in the right place!

Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.