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[Guide] The Social Media Management Maturity Model

Is your organization optimizing its potential on social?

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blog article

Brandwatch Brings Social Media Monitoring To Your Twitter Client

Marketing

By Dominick SoarJun 2 2011

...c app, right alongside all their Twitter/Facebook/Buzz feeds. What’s it for? Until now, in desktop clients like Seesmic and Tweetdeck, users could only set up a search feed for one channel, such as Twitter, but what if they wanted a feed for that search covering the whole web? We have built the Brand...

blog article

Event Marketing: How to Successfully Promote an Event

Marketing

By Heather TruettnerDec 1 2017

...o will require these frequent updates to maintain buzz. If you establish your email plan and messaging strategy ahead of time, you’ll be better set up for success in the long run. Social Media: Make sure you set a dedicated hashtag for your event for all your social media promotion, checking first to...

blog article

Brandwatch Predicts The Winner Of Britain’s Got Talent

Online Trends

By Dominick SoarJun 3 2011

...t are voted for by the general public – shouldn’t online buzz more or less correlate with the number of votes? Compared to the actual business value of an online mention, there are surely far fewer variables that differentiate an online mention of a contestant from a vote for that contestant. Britain...

blog article

Which Social Media Channels Should You Be Using?

Marketing

By Joakim NilssonJun 13 2014

...floorball industry, we saw that 31% of the social buzz was Instagram photos, but this buzz wasn’t evenly split per brand. It was 2-3 brands that were being tagged in selfie-style photos, showing off their latest floorball stick, the best hook on the blade or a short movie with a new cool floorball mo...

blog article

5 Social Media News Stories You Need to Read Right Now

Online Trends

By Yasmin PierreMay 3

...Quick bites of social media goodness for you to absorb and share with your network....

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Falcon.io is now part of Brandwatch.
You're in the right place!

Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.

Paladin is now Influence.
You're in the right place!

Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.