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[Guide] The Social Media Management Maturity Model

Is your organization optimizing its potential on social?

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blog article

Social Media ROI: Lessons from eBay, McKinsey and Unilever

Marketing

By Joel WindelsSep 22 2015

...ocial media strategy. Most significantly, linking online buzz to sales, Google found that buzz could be an excellent predictor of sales – with one caveat. Song, contestant characteristics, and quality were better sales predictors; an effect amplified when blended with social data. This suggests that...

blog article

Not an Insight: The Fallacy of Buzz Monitoring During the Oscars

Marketing

By Joel WindelsFeb 23 2015

...me – such as the headlines proclaiming that total buzz equaled a win – but 2015 should be the year when social data matures from buzz counting and develops into a technique that genuinely uncovers insights and adds value to the topics it is pointed towards. After all, data without context is really n...

blog article

The Facebook Algorithm Explained

Marketing

By BrandwatchMay 7 2021

...Unless your name is Mark Zuckerberg, the Facebook algorithm changes can sometimes seem like a mystery....

blog article

Ask an Expert: Generate Actionable Marketing Intelligence with Social Data

Marketing

By Jillian NeyApr 28 2016

...buzz equals more potential sales. Unfortunately, buzz is sometimes just buzz. While something may capture our attention online, it doesn’t always translate into capturing the pennies in our wallets. Instead of using buzz as a proxy for interest in your brand, measure purchase intent and find out wha...

blog article

Instagram Stories vs Feed: What Works Best?

Marketing

By BrandwatchMay 9 2022

...Wondering how to improve your engagement on Instagram? Here's how to stay ahead of the competition....

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Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.