[Guide] The Social Media Management Maturity Model
Read the practical framework for leveling up your social media team.
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Read the practical framework for leveling up your social media team.
685 items found for online buzz
By Dominick SoarJun 3 2011
...t are voted for by the general public – shouldn’t online buzz more or less correlate with the number of votes? Compared to the actual business value of an online mention, there are surely far fewer variables that differentiate an online mention of a contestant from a vote for that contestant. Britain...
By Joakim NilssonJun 13 2014
...floorball industry, we saw that 31% of the social buzz was Instagram photos, but this buzz wasn’t evenly split per brand. It was 2-3 brands that were being tagged in selfie-style photos, showing off their latest floorball stick, the best hook on the blade or a short movie with a new cool floorball mo...
By Joel WindelsSep 22 2015
...ocial media strategy. Most significantly, linking online buzz to sales, Google found that buzz could be an excellent predictor of sales – with one caveat. Song, contestant characteristics, and quality were better sales predictors; an effect amplified when blended with social data. This suggests that...
By Joel WindelsFeb 23 2015
...me – such as the headlines proclaiming that total buzz equaled a win – but 2015 should be the year when social data matures from buzz counting and develops into a technique that genuinely uncovers insights and adds value to the topics it is pointed towards. After all, data without context is really n...
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