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[Guide] The Social Media Management Maturity Model

Is your organization optimizing its potential on social?

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blog article

How to Measure Share of Voice: PPC, SEO and Social Media

Marketing

By Kit SmithJan 30 2019

...r consumer insights, which can inform various strategies. [bw_banner_cta type=2]Understand your strengths and weaknesses against the competition. Grow your market presence.[/bw_banner_cta]   Share of voice can be measured for SEO, PPC and social media. This article explains how to calculate them all,...

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Guide

Social Listening in Practice: Logo Recognition

As the technology improves, so do the marketing opportunities. This guide explores the growing need for logo recognition and image analysis, and outlines three logo recognition use cases that are invaluable for enterprise companies. As technology improves, so do the immense marketing opportunities....

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Case Study

Wargaming

...Brandwatch provided Wargaming with a 360 degree view of its player’s experience, helping them to bring the voice of the customer into the business....

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Guide

A step-by-step guide to expert crisis management

This guide outlines seven key steps to handling crisis management successfully. Discover: How to stay ahead of potential PR crises Quick tips on how to turn online negativity into a reputation boost How American Airlines protects its brand reputation Crisis management lessons from global brands such...

blog article

How to Do an X (Twitter) Audit: A Step-by-Step Guide

Marketing

By Michaela VoglJan 18

To get the most out of Twitter you need to keep your account in good shape and have a decent understanding of who is following you. The Twitter audit process that we’ve laid out below will keep you on top of your Twitter game. If you fancy skipping to a particular section, you can do so now: Audit y...

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Falcon.io is now part of Brandwatch.
You're in the right place!

Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.

Paladin is now Influence.
You're in the right place!

Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.