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[Guide] The Social Media Management Maturity Model

Read the practical framework for leveling up your social media team.

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blog article

Social Media Conversations: All Topics

Marketing

By Joel WindelsJan 18 2012

...e with the Big Boys (link) Andres Mendoza thinks he has discovered the perfect way for independent retailers to compete with nationwide chains Watch this space – More to come very soon!...

blog article

4 Great Reasons To Use Social Media For Your Business

Marketing

By Joel WindelsFeb 21 2012

...Social media gives you a platform to get these recommendations organically. One way to get more people talking about your business is to run promotions that people will want to share. A contest giving away a free item to people who “like” your Facebook page or Tweet about your promotion will draw at...

blog article

How Important is YOUR Reputation?

Marketing

By Tom PowellMar 23 2012

...ure that their name cannot be tarnished online by common occurrences such as: Domain squatting – These are domain names associated with your name (e.g. JoeBloggs.com) that may be registered before you obtain them. These can often be filled with misleading information, or more likely just advertisemen...

blog article

Customer Service: The Good, The Bad & The Petty

Marketing

By Joel WindelsJul 18 2012

...the topic for Our Social Times TOMORROW! Perhaps now, the digital bods at Boots will be taking note and attending. See you tomorrow guys.   [bw_banner_cta button=”GET THE REPORT” type=1 “https://www.brandwatch.com/report-customer-service-index-2012/” title=”Featured Report” image=”https://www.brandwa...

blog article

Oversharing on Social Media: Will We Never Learn?

Marketing

By Jasmine JaumeJul 24 2012

...que chain Francesca, was fired due to ‘improperly communicated company information through social media’. This was due to a number of tweets and Facebook posts in which Morphis boasted about his successes at work, such as this tweet: “Board meeting. Good numbers=Happy Board”, six days before the comp...

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Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.

Paladin is now Influence.
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Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.