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[Guide] The Social Media Management Maturity Model

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blog article

React: Want to Make Money? Invent a Day.

Online Trends

By Gemma JoyceJul 14 2016

...their “Eat Mor Chikin” campaign. It did very well online. But why are there two #CowAppreciationDays? Calendars are surely full enough already? The power of a one-day-only hashtag Chick-fil-A is not the only brand to promote the celebration of an unofficial holiday to boost awareness and sales. #Worl...

blog article

React: The Social Data Behind the 2016 GOP Convention

Online Trends

By Gemma JoyceJul 22 2016

...Lives Matter.” #RNCinCLEhttps://t.co/CdUxjdzwQY — BuzzFeed News (@BuzzFeedNews) July 19, 2016 #NeverTrump made a considerable splash, while Benghazi also became a much-discussed topic online. Day 2 saw a number of big names take over the conversation, though it was Melania Trump’s Monday night speech...

blog article

Brian Solis and Nathalie Nahai on the Human Side of Social Analytics

Marketing

By Joel WindelsApr 8 2016

...rely be one of humanity, and how we really behave online. Nathalie will be exploring this from the individual’s point of view, and with Brian we’ll get further insight from the perspective of a business. Together, we know that by attending you’ll gain a rekindled appreciation of new insights into how...

blog article

The 7 Step Guide to Performing a Brand Audit

Marketing

By Kit SmithApr 19 2016

...r free. A mixture of quantitative and qualitative feedback will provide a more rounded view. Understanding the customer experience at each touchpoint will be an important part of your audit. As there is plenty of data available these anecdotal customer stories will help humanize the audit and provide...

blog article

React: The Fan Theories Making a Splash on Twitter

Online Trends

By Gemma JoyceApr 5 2016

...theories. Why not check them out? @Mashable @IGN @Buzzfeed @MTVnews @Independent @TotalFilm @RadioTimes @HuffingtonPost @MTV @Superherofeed Where do you go for your dose of fan theory goodness? Want more juicy data? Follow @BW_React [bw_banner_cta type=9][/bw_banner_cta] Brandwatch analyzes conversat...

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Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.

Paladin is now Influence.
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Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.