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[Guide] The Social Media Management Maturity Model

Read the practical framework for leveling up your social media team.

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blog article

React: Want to Make Money? Invent a Day.

Online Trends

By Gemma JoyceJul 14 2016

...e prepared. The glorious intersection: Unofficial online holidays dominated by brands Anyone who keeps an eye on Twitter’s trending topics will notice that there can often be multiple trending hashtags celebrating particular “days” (often with a dubious definition of the word “national” as the #natio...

blog article

React: The Social Data Behind the 2016 GOP Convention

Online Trends

By Gemma JoyceJul 22 2016

...Lives Matter.” #RNCinCLEhttps://t.co/CdUxjdzwQY — BuzzFeed News (@BuzzFeedNews) July 19, 2016 #NeverTrump made a considerable splash, while Benghazi also became a much-discussed topic online. Day 2 saw a number of big names take over the conversation, though it was Melania Trump’s Monday night speech...

blog article

Brian Solis and Nathalie Nahai on the Human Side of Social Analytics

Marketing

By Joel WindelsApr 8 2016

...rely be one of humanity, and how we really behave online. Nathalie will be exploring this from the individual’s point of view, and with Brian we’ll get further insight from the perspective of a business. Together, we know that by attending you’ll gain a rekindled appreciation of new insights into how...

blog article

The 7 Step Guide to Performing a Brand Audit

Marketing

By Kit SmithApr 19 2016

...ew your web analytics As 81% of consumers conduct online research before making a purchase (going up to 94% in B2B cases), the traffic to your website is an important, if obvious, place to start. Have a look at your web analytics program to discover how your website is performing. Monitoring paid and...

blog article

React: The Fan Theories Making a Splash on Twitter

Online Trends

By Gemma JoyceApr 5 2016

...the shows generating the most fan theory interest online these days. We found an incredible 23.5k mentions – including retweets – of different fan theories online and broke them down. Here are the results.   TV: GoT is driving imaginations wild It’s no surprise that Game of Thrones is generating thou...

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Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.

Paladin is now Influence.
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Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.