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[Guide] The Social Media Management Maturity Model

Read the practical framework for leveling up your social media team.

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blog article

Inside Brandwatch: From Radio to Recruitment

News

By Phill AgnewNov 14 2014

...take a look at our careers page and see if there’s a role that’s right for you. [cta_button title=”want to join us?” text=”want to join us?” target=”https://www.brandwatch.com/careers/”] As part of our ongoing series we’re having a friendly chat with a few of the very interesting recruitment individ...

blog article

Interview: EntSight on Providing Audience Intelligence For Brand and Entertainment Marketing

Marketing

By Hannah TregearMar 24 2017

...results or insights you’ve discovered since using Brandwatch? Over the past year we have used Brandwatch data to guide and support several hugely successful celebrity partnerships in the Luxury and Automotive sectors, as well as measuring the impact of many others. The key data points from Brandwatch...

blog article

Introducing Data Upload API: 5 New Types of Data You Can Analyze in Brandwatch

News

By Nick TaylorJun 8 2020

...You can now analyze your first party data alongside social data, using all of Brandwatch’s world-class AI and customizable reporting, to build a complete picture of your customers and your business...

blog article

Likes, Fans, and Followers: How Much Are They Really Worth?

Marketing

By Ksenia NewtonDec 22 2023

...he company, or are people more active once they become a fan? Which comes first: the ‘like’ or the product advocate? To determine this precisely would be troublesome, if not impossible. Despite revealing some interesting data, this ambitious study probably falls short of accurately judging the value...

blog article

How to Create Instagram Ads: The Step-by-Step Guide

Marketing

By Aljaz FajmutMar 3 2018

...It takes more than a fabulous picture to succeed with Instagram advertising. This essential guide describes the 14 steps to creating Instagram ads with impact....

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Falcon.io is now part of Brandwatch.
You're in the right place!

Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.

Paladin is now Influence.
You're in the right place!

Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.