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[Guide] The Social Media Management Maturity Model

Read the practical framework for leveling up your social media team.

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blog article

Brandwatch & Conversocial: Delivering Complete Social Customer Care

News

By Venu KondaApr 4 2016

...that lend themselves to customer care discussions online. Social conversations across the web are a major indicator of customers’ perceptions and experiences with a brand. The Brandwatch and Conversocial joint solution empowers care teams to provide fast, helpful responses to customers, as well as mo...

blog article

Who’s Got Gold in Social Media Mentions? We Analyze the Olympics Opening Weekend

Online Trends

By Natalie MeehanAug 8 2016

...pectacle didn’t really commence until 7:30pm, and online mentions immediately reacted as they became elevated from then until the ceremony’s conclusion. The topic cloud below from Brandwatch Analytics shows the most mentioned topics from the opening weekend. When we examine mentions minute-by-minute...

blog article

The Social Data Review of Great British Bake Off 2016

Online Trends

By Gemma JoyceOct 27 2016

...one baker in particular. She’s commanded a loyal online following of tweeters who’ve sent her messages of encouragement throughout. She’s also been a great provider of innuendo throughout the series. https://twitter.com/BW_React/status/778677042338406400 Sadly it is this week, with an unprecedented...

blog article

“Donald Trump is a _____”: The Internet Speaks

Online Trends

By Gemma JoyceAug 26 2016

...or Trump. He’s been consistent in generating more online conversation than his Presidential competitors and has a dedicated online supporter base. His brazen manner has put some voters off but he’s an incredibly popular man – we’ll wait and see how it pans out. Twitter is known for a more left-leanin...

blog article

Interview: On Social Analytics and Strategic Communications at The Glover Park Group

Marketing

By Natalie MeehanMar 7 2016

...blic opinion research. For example, examining the online conversations around a specific issue will inform how we might write a focus group guide or survey to see if the topics we are seeing online resonate with those who may not be actively involved in these conversations. This approach helps us to...

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Falcon.io is now part of Brandwatch.
You're in the right place!

Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.

Paladin is now Influence.
You're in the right place!

Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.