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[Guide] The Social Media Management Maturity Model

Read the practical framework for leveling up your social media team.

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blog article

What Do Your Customers Want in Exchange for Their Data?

Marketing

By Pratik DholakiyaJul 7 2017

...taking action to limit brands from tracking their online presence and advertising to them. Approximately 77% of consumers would prefer to have “more control” over which data marketers have about them. The writing is on the wall – customers are fed up with the pervasive nature of modern marketing. And...

blog article

Interview: In Conversation on Brand Management at The Financial Times

Marketing

By Hannah TregearMay 3 2016

...change in media consumption habits from print to online, and now three quarters of its audience are digital subscribers. More recently, it changed its access model to trials, whereby new readers could sample the full range of FT journalism for a month for £1 or a dollar before being asked to subscri...

blog article

Fast Data: No Excuses For Cricket Star Sachin Tendulkar’s Get Fit Campaign

Online Trends

By Gemma JoyceJul 10 2017

..., sharing your loved ones’ phone numbers publicly online is not really OK. Even if it is to get them a phone call with their favorite sports star… https://twitter.com/troyhunt/status/884327814685532160 Phone numbers, phone numbers everywhere We tracked the number of people who posted phone numbers in...

blog article

The Best Free and Paid Facebook Analytics Tools

Marketing

By Kit SmithJul 4 2022

...ictly speaking a Facebook Analytics tool. It’s an online business dashboard that integrates a wide range of widgets to cover a different aspects of your business. The right choice of widgets can cover marketing, client data, finance, web analytics, sales, and of course, social media. In fact, there i...

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Falcon.io is now part of Brandwatch.
You're in the right place!

Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.

Paladin is now Influence.
You're in the right place!

Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.