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[Guide] The Social Media Management Maturity Model

Read the practical framework for leveling up your social media team.

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blog article

Microsoft Copying Apple with Shift to Branded Shows?

Marketing

By Joel WindelsJan 25 2012

...s favourably. We used the Brandwatch social media monitoring tool to listen to what people thought of Microsoft’s last attempt at joining in with CES, and how well they fared with this event. Microsoft’s CES Swansong 2012 was the last year in which Microsoft would be taking part in CES, despite being...

blog article

Linguamatics, Brandwatch and University of Sussex gain UKTI funding for EVOKES

Marketing

By Hannah EmanuelFeb 7 2012

...tch provides one of the world’s leading tools for monitoring, capturing and analyzing social media. Further information: www.brandwatch.com . About University of Sussex The University was first in the new wave of UK universities founded in the 1960s and is now a leading teaching and research institut...

blog article

Brandwatch Experts: 2. Crawling the Web

Marketing

By Dominick SoarFeb 8 2012

...constant strive to provide the best social media monitoring solution possible, we held a series of interviews with some of the staff. Following our first interview with Xinglong about sentiment analysis and NLP, here’s number two of the series! 2. Dr. Tim Owen – Head of Backend Development Tim heads...

blog article

Conversation: How SMM Tools Helped Brandsclub

Marketing

By Joel WindelsFeb 9 2012

...our archive. Note: Brandsclub used a social media monitoring tool, but it wasn’t Brandwatch. It’s a compelling tale nonetheless. One of the largest perils of social media is when it all goes wrong, as the capacity for customers to vent their frustrations globally has never been greater. With this pow...

blog article

How Social Media is Revolutionising the Restaurant Industry

Marketing

By Joel WindelsFeb 24 2012

...ful early on in this arena have used social media monitoring tools, like Brandwatch. What’s clear from looking at the evidence here is that, while no industry exists in a bubble, restaurants are especially susceptible to social media reception. Having the ability to use a SMM tool allows restaurants...

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Falcon.io is now part of Brandwatch.
You're in the right place!

Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.

Paladin is now Influence.
You're in the right place!

Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.