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[Guide] The Social Media Management Maturity Model

Is your organization optimizing its potential on social?

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blog article

Brandwatch Experts: 2. Crawling the Web

Marketing

By Dominick SoarFeb 8 2012

...constant strive to provide the best social media monitoring solution possible, we held a series of interviews with some of the staff. Following our first interview with Xinglong about sentiment analysis and NLP, here’s number two of the series! 2. Dr. Tim Owen – Head of Backend Development Tim heads...

blog article

Conversation: How SMM Tools Helped Brandsclub

Marketing

By Joel WindelsFeb 9 2012

...our archive. Note: Brandsclub used a social media monitoring tool, but it wasn’t Brandwatch. It’s a compelling tale nonetheless. One of the largest perils of social media is when it all goes wrong, as the capacity for customers to vent their frustrations globally has never been greater. With this pow...

blog article

How Social Media is Revolutionising the Restaurant Industry

Marketing

By Joel WindelsFeb 24 2012

...ful early on in this arena have used social media monitoring tools, like Brandwatch. What’s clear from looking at the evidence here is that, while no industry exists in a bubble, restaurants are especially susceptible to social media reception. Having the ability to use a SMM tool allows restaurants...

blog article

Small Scale Data is Still Relevant: Virgin Broadband’s Problems in Brighton

Marketing

By Joel WindelsMar 8 2012

...track millions of social media mentions a month. Monitoring tools are clearly equipped to handle big data and provide analysis, but is there any insight to be gained from small data sets or localised data? Telecommunications companies come under fire a lot, with providers such as AT&T in the States...

blog article

Brandwatch Raises $6 Million from VC and Current Shareholders

News

By Dominick SoarMar 16 2012

...UK – March 15, 2012 — Brandwatch, a social media monitoring company, today announces it has closed a $6 million investment led by Nauta Capital. Carles Ferrer, General Partner at the venture capitalist firm will join the Brandwatch board, along with Al Sisto, Venture Partner, who will join as an obs...

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Falcon.io is now part of Brandwatch.
You're in the right place!

Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.

Paladin is now Influence.
You're in the right place!

Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.