[Guide] The Social Media Management Maturity Model
Is your organization optimizing its potential on social?
Read the guide
Is your organization optimizing its potential on social?
500 items found for brand
By Colin CatherJan 21 2016
...s today[/bw_banner_cta] Meaning, trust, purpose, reputation. What do these terms actually mean to brands? Brand expert Colin Cather discusses....
By Kit SmithAug 12 2016
...ge brands in a variety of ways. The importance of brand awareness and brand recall for any industry is paramount, and the food and beverage industry is no different. Social intelligence can form a vital part of the mix when brand tracking, and is unique in it’s approach to collecting the voice of the...
By Natalie MeehanJan 11 2016
...L Group found that this activity hugely increases brand messaging – it’s unsurprising The Economist is on board. Brand messages reached 561% further when shared by #employees vs. #brand official channels http://t.co/W1In6tsd5Vpic.twitter.com/Rtm7Nvwe5z — MSLGROUP UK (@MSLGROUP_UK) December 5, 2014 Un...
By AJ WilcoxMar 31 2014
...of click-throughs, is vital to proving that your brand is visible on social media. Click-through rate, simply stated, is the ratio of how often people who see your ad, keyword, or brand on a particular site actually click and follow it. Or in a simple formula, CTR = Clicks ÷ Views (or Impressions)....
Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.
Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.
