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[Guide] The Social Media Management Maturity Model

Is your organization optimizing its potential on social?

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blog article

How Brands Must Evolve from CRM to Social CRM

Marketing

By Joakim NilssonMar 25 2013

...es and customers. Where traditionally support@yourcompany.com and a fixed phone line were the primary means of contacting your brand, things have been altered radically in more recent years. IBM is one such company whose approach to social media is worth learning from. They want their company to be s...

blog article

Three Wise Men: An Interview with SM Technology Specialist Ian Cleary

Marketing

By Jasmine JaumeMay 13 2013

...g into the social media tools market is acquiring companies. 3. I think someone is going to come up with a framework for tools that many vendors will adopt. This software framework will allow social media tool providers to integrate with it so that many tools can interoperate together using this fram...

blog article

How Sports Sponsorship Benefits Brands: The Barclays Premier League

Marketing

By Edward CrookMay 2 2013

...a button=”GET THE REPORT” type=1 url=”https://www.brandwatch.com/wp-content/uploads/2013/05/Brandwatch-Barclays-Premier-League-Report-May-2013.pdf” title=”Sponsorship & Social Media” image=”https://www.brandwatch.com/wp-content/uploads/2013/05/Report-Sponsorship.png”]You can read more about these fin...

blog article

Smartphone and Tablet Use Continues to Rise: The Stats

Marketing

By Jasmine JaumeJun 19 2013

...a button=”GET THE REPORT” type=1 url=”https://www.brandwatch.com/report-consumer-technology/” title=”Consumer Tech Report” image=”https://www.brandwatch.com/wp-content/uploads/2014/10/Consumer-Tech-Thumbnail.png”] Read our cutting edge report on the how social media is changing the consumer technolog...

blog article

Small Businesses Need to Rethink Their Social Media Endeavours

Marketing

By Joakim NilssonAug 13 2013

...g? Well, with an unlimited budget and available resources, I think we all can be very creative coming up with fantastic things! Now, the reality for most small businesses is that they don’t have any extra time, nor do they have any big budgets to spend on expensive media agencies (and consultants lik...

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Falcon.io is now part of Brandwatch.
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Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.

Paladin is now Influence.
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Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.