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[Guide] The Social Media Management Maturity Model

Is your organization optimizing its potential on social?

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blog article

Marketing: What Brands Can Learn From a Health-conscious Hashtag

Marketing

By Emma ReidSep 2 2015

As summer comes to a close and we hurtle toward the colder, frostier months, we decided to look at the social conversations around some of the main things we did to get ready for our summer holidays. Unsurprisingly, one of the main topics identified was around the desire to achieve the perfect beach...

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Case Study

OnePlus

...How OnePlus improved their product direction, influencer relations, and customer service with Brandwatch....

blog article

Marketing: Summer Travel and Intercepting the Customer Journey

Marketing

By Fiona SalukAug 11 2015

We say ‘summer’, you say, ‘vacation.’ The warm, sunny months of the year have long been coveted by the general populace. The summer sun evokes memories of those youthful days of school vacation. In our adult primes however, long gone are those three months of indolent bliss. Now many of us spend the...

blog article

9 Best Practices for Becoming a Successful Social Brand

Marketing

By Phill AgnewNov 5 2014

...rs, whilst also carrying out customer service and marketing. Best Practice #2/ Establish social media goals before jumping into the fray Know your purpose and make sure your social media campaigns are all seeking to achieve an objective or goal. For example, are you looking to gain mindshare for a sp...

blog article

7 Key Applications for a Social Media Command Center

Marketing

By James LovejoyNov 11 2014

...ocial media has given rise to a host of real-time marketing strategies that have never before existed. Brands no longer have to wait to understand how the public is receiving their campaign – now they can keep track of the response as it unfolds online. Considering how quickly online communities can...

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Falcon.io is now part of Brandwatch.
You're in the right place!

Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.

Paladin is now Influence.
You're in the right place!

Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.