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[Guide] The Social Media Management Maturity Model

Read the practical framework for leveling up your social media team.

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blog article

Image Analytics is the Future of Social Listening. Here’s What You Need to Know

Marketing

By Gemma JoyceJun 21 2017

...h images, consider the most popular online memes. Online communities are able to attach a number of complex shared meanings to an image – think about the various, often contradictory connotations of the recently deceased (but still alive in the minds of many) Pepe the Frog. A clumsily drawn cartoon a...

blog article

Win New Business: 6 Ways Your Agency Can Deliver More Insightful Pitches

Marketing

By Ruxandra MindrutaJun 11 2023

...e an understanding of the competitions’ consumers online conversations will grab the attention of the prospect, especially if the competition are driving more engagement and currently hold a great share of voice within online consumer conversations. Revealing deep insights into the competition has a...

blog article

5 Tips on Scaling Customer Experience To Win and Nurture Customers

Marketing

By Pius BoachieJun 19 2017

...97 percent more inbound links. 61 percent of U.S. online consumers have made a purchase based on recommendations from a blog. 60 percent of consumers feel more positive about a company after reading custom content on its site. Having a blog creates an engaged following and audience from which feedbac...

blog article

Five Reasons Why Brands Need To Invest In a Logo Recognition Tool

Marketing

By Gemma JoyceJun 29 2017

...nd photographs of your logo that have been posted online and begin to quantify how successful each event is. 4. Logo recognition for customer services 3.2 billion images are shared online each day and within those mentions millions contain brand-related content with meaning attached. There’s nothing...

blog article

21 PR Tools and Resources

Marketing

By Kit SmithJan 7 2018

...SimilarWeb, and automatically generates a PDF or online report. All-purpose PR tools Cision A well known, though pricey, tool. Its database contains more than 1.6 million journalists, influencers, and editorial contacts. The platform provides advanced distribution, tracking, and analyzing features....

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Falcon.io is now part of Brandwatch.
You're in the right place!

Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.

Paladin is now Influence.
You're in the right place!

Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.