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[Guide] The Social Media Management Maturity Model

Is your organization optimizing its potential on social?

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blog article

The Importance of Content: How Business Blogging can Make or Break Your Brand

Marketing

By Andrea BellSep 7 2016

...ommunity, growing a loyal fan base and building a brand. A well-written blog can build a brand that people can trust. At the same time, a good blog helps a brand pass on relevant information and tools to its users – like the one below you may recognize. Business blogging is a marketing tactic that us...

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Report

The Brand Visibility Report 2019

...e of the most popular logos are shared within The brands shared most by men and women The impact of influencers on brand visibility The most popular logos by location, across the US, Europe and Asia-Pacific A breakdown of the most visual industries and the most shared logos within them We analyzed 50...

blog article

Looking Beyond: Pop Your Own Brand Bubble

Marketing

By Chelsea FearMay 19 2014

...Differences Many would assume that those who are brand advocates for the same clothing brand would have similar likes. You should never assume – surely you have heard the saying?! Ass-U-Me. Analysis into UK and US ASOS fans has shown major variations in conversation topics. UK consumers talk about b...

blog article

How to Identify and Monitor your Brand Influencers

Marketing

By Joakim NilssonSep 26 2013

...ce, Krug need to leverage on the people authoring brand mentions. What opportunities does the Krug brand have for keeping Eric iFune, Mike Hawkins and the Local Miami talking about its Champagne curves over the coming months? Christina S has been dining at the lavish Petrus restaurant in downtown Kni...

blog article

Top Tips for Writing Brand Queries: Part Two

Marketing

By Gemma CooperAug 14 2013

...yesterday, if you are searching for an ambiguous brand using Brandwatch, you’ll need to use more complex syntax in your Query. Here are some more top tips for getting it right: Use NEAR/n instead of AND Using NEAR/n to link brand and context terms closer together will often help to improve the overa...

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Falcon.io is now part of Brandwatch.
You're in the right place!

Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.

Paladin is now Influence.
You're in the right place!

Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.