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[Guide] The Social Media Management Maturity Model

Read the practical framework for leveling up your social media team.

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blog article

How to Write a Brand Positioning Statement

Marketing

By Kit SmithSep 29 2016

...you really know how your customers think of your brand? A brand positioning statement explains what your brand does, who you target, and the benefits of your brand, in a short, concise statement. The statement will generally be an internal document, although it should be used as a guide to ensure al...

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Guide

Brand Health

...rand health that can lead to meaningful change within your organization. We'll also take you through how to use digital consumer intelligence solutions to: Customize brand health measurement to your brand or sector Measure brand health across different audiences Blend digital datasets for better bran...

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Report

Brand Visibility Report: Why Your Brand Needs a Strong Visual Identity

...st visible brands and how they grew their presence The most visible industries in 2022 Visual trends from different generations The effect of influencers in boosting brand visibility Key takeaways and how-tos for your company Explore the latest visual trends on social media, from the most visible bra...

blog article

How to Harness Brand Loyalty to Win New Customers

Marketing

By Kit SmithJun 20 2016

...ing for advice in your product category. Building brand values A brand is in part formed by “a set of expectations, memories, stories and relationships”, as Seth Godin has stated. Without these, you have what used to make up a brand – a product and a logo. Where brand positioning was previously expre...

blog article

Using Social Listening to Discover the Truth About Your Brand

Marketing

By Iris VermerenOct 29 2014

...title=”Social Listening for the Truth about Your Brand” text=”Know your brand” target=”https://www.brandwatch.com/ebook-understanding-your-brand-via-social-media/”] Many organizations have already initiated social listening into their business. Yet, many rarely use it to actually transform & inform...

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Falcon.io is now part of Brandwatch.
You're in the right place!

Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.

Paladin is now Influence.
You're in the right place!

Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.