[Guide] The Social Media Management Maturity Model
Read the practical framework for leveling up your social media team.
Get the guide
Read the practical framework for leveling up your social media team.
500 items found for brand
By Ben EllisJul 11 2016
...everything about your brand. This includes, Your brand Brand name Trading name; for ambiguous trading names, feel free to use the raw: operator, e.g. raw:”$MSFT” for Microsoft What you’re colloquially referred to as (e.g. if you’re running a Query for “British Telecoms” make sure you add “BT”, as mo...
...st role in digital marketing in 2024. In this report, you will learn about: The biggest digital marketing trends backed with data Brand campaigns to get you inspired Helpful tips on how to implement the trends into your marketing strategy...
By Kit SmithAug 9 2016
...ociations in the minds of consumers. The value of brand associations Brand associations are a vital part of building a brand identity. Specifically, they can: Help buyers to remember your brand for its unique qualities Differentiates you from your competitors Provides reasons to buy your product Crea...
By Kit SmithSep 1 2016
...oo, as is the health of your competitors. What is brand research? Brand research assists with the creation, development, and ongoing management and strengthening of brands. Analysis can be carried out to understand the landscape and develop a launch strategy. Brand research can also be conducted afte...
By Kit SmithJul 22 2016
...how much buzz and awareness there is around your brand. Brand experience and usage This covers the experience of being your customer and the role of rival brands in consumers’ thinking. The information for this section can be collected by surveys, customer data, and social data. Purchase frequency a...
Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.
Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.
