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[Guide] The Social Media Management Maturity Model

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Activating over Generating: Creating an Analytics Culture

Marketing

By Natalie MeehanNov 17 2015

...ented the analytics market is. Roughly a third of marketing budget is being spent on marketing analytics, with brands planning to increase their spend by 74% over the next three years. Despite this, marketing analytics usage is surprisingly limited. The author of the report, VB Insight’s Jon Cifuente...

blog article

Best Practices: Using Content Marketing to Shape Corporate Reputation

Marketing

By Pius BoachieOct 16 2017

...Building up your brand reputation through content marketing is an ongoing process. Quality content marketing can help you influence customers perception and also to position your business outwardly as an industry expert in your industry. [bw_banner_cta type=2]Start social listening and monitoring str...

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How to Use Influencer Marketing for Lead Generation

Uncategorized

By Ksenia NewtonJul 15 2022

blog article

How to Develop an Effective Influencer Marketing Strategy in 2024

Uncategorized

By Ksenia Newton & Emily SmithJan 19

...  Here are our expert tips on developing your 2024 influencer marketing strategy....

blog article

Research: Looking into the Journey of Email Marketing

Marketing

By Rupert AdamMar 9 2015

...that, it seems that people sometimes prefer email marketing to other types of online marketing. A survey by Marketo.com found that 77% of consumers were happy to recieve permission-based email marketing. Perhaps the most appealing advantage of email marketing is that it’s extremely cost effective. “S...

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Falcon.io is now part of Brandwatch.
You're in the right place!

Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.

Paladin is now Influence.
You're in the right place!

Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.