Is your organization optimizing its potential on social?
500 items found for marketing
By Natalie MeehanNov 17 2015
...ented the analytics market is. Roughly a third of marketing budget is being spent on marketing analytics, with brands planning to increase their spend by 74% over the next three years. Despite this, marketing analytics usage is surprisingly limited. The author of the report, VB Insight’s Jon Cifuente...
By Pius BoachieOct 16 2017
...Building up your brand reputation through content marketing is an ongoing process. Quality content marketing can help you influence customers perception and also to position your business outwardly as an industry expert in your industry. [bw_banner_cta type=2]Start social listening and monitoring str...
By Ksenia NewtonJul 15 2022
By Ksenia Newton & Emily SmithJan 19
... Here are our expert tips on developing your 2024 influencer marketing strategy....
By Rupert AdamMar 9 2015
...that, it seems that people sometimes prefer email marketing to other types of online marketing. A survey by Marketo.com found that 77% of consumers were happy to recieve permission-based email marketing. Perhaps the most appealing advantage of email marketing is that it’s extremely cost effective. “S...
Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.
Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.