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Social bookmarking websites are sites on which Internet users share their web pages, articles, blog posts, images, and videos. There are a number of advantages to submitting your content to one (or more) of these sites. For one thing, they help to increase your brand awareness.
The more people who have access to your great content, the more likely that your content will go viral.
These sites also help to get your blog posts indexed more quickly and increase your website traffic. Any SEO company will be familiar with this strategy and use it as part of its marketing strategy.
Popular social bookmarking websites
This site, featuring short and sweet posts of 140 characters or less, has been around since 2007.
At an estimated 300 million users worldwide and 500 million tweets sent every day in over 35 languages, you can’t afford to miss the opportunity to share your brand with this many potential buyers. Over three-quarters (77 percent) of account holders are located outside the US.
Pinterest goes for the “show, don’t tell” approach to marketing, and with 70 million users, it has been very successful. Most of its users (80 percent) are women and 42 percent of US adult women online have an account.
Over half of daily users consult the site before making a buying decision in a store, and the average order for visitors referred by the site is $58.95.
LinkedIn has the reputation of being the most “professional” of the social media sites. With 332 million members (and two more signing up every second), 40 percent of whom check the site daily, sharing your content on the site’s publishing platform is an excellent way to get noticed and build your brand.
You’ll gain followers and new customers, especially if it gets featured on the home page.
Stumbleupon is an excellent source of free traffic to specific website, a page within a site, an image or a video. This eBay-owned company has a Google page rank of 8 and three million users to like, review and share your content.
Delicious has been around for over a decade and is currently owned by Science Inc. The company is focusing on rebuilding this social media site, and it has a lot to work with: over two million active users and a Google page rank of 8.
Getting your link listed here will improve your page ranking, especially if enough users save it with a bookmark.
Digg has a Google page rank of 7, and a listing here will help to improve your website’s search ranking listing for certain search terms.
If your site is featured on the Digg home page, you will get the benefit of a lot of traffic and a lot of new readers, since plenty of bloggers read Digg posts regularly.
Reddit is the self-styled ‘front page of the internet’.
It works in a very similar fashion to Digg as it’s a source for submitting and accessing new and popular content on the web.
Users submit links to stories, images or videos that they find interesting and other Reddit users can either upvote or downvote these submissions.
Slashdot runs user-submitted news stories (with appropriate links) on Linux, computer hardware, devices, games, cloud, mobile, storage, security, management, book reviews, and more. See submission guidelines for details. Google page rank is 7.
Newsvine was launched in 2006 and is was named the Top News Site that year and one of the 50 Best Websites by Time Magazine in 2007.
It has a Google Page Rank of 7; submit your own “seeds” including a link to your content to boost your own ranking.
Scoop.it caters to professionals, business and non-profits, and corporations. The site has over 1 million registered users and a Google page rank of 7. Choose from a free or one of the paid plans, depending on how many topics you want to post about.
If you are going to use social bookmarking sites as part of your marketing strategy, don’t ignore the ‘social’ part.
Do be a good online neighbour and “pin” other users’ content, RT other users’ content that is interesting, and participate in discussions.
The more generous you are, the more you will find that other users will return the favour with your interesting content.
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