Brandwatch Blog Articles by Alex Jones

Alex Jones

Alex is the content researcher in the New York office at Brandwatch. She loves finding the social human in social data, and enjoys watching videos of excited baby goats

269

Search the Blog

Alex Jones

Alex is the content researcher in the New York office at Brandwatch. She loves finding the social human in social data, and enjoys watching videos of excited baby goats

269

Report: Three Data-driven Directions Shaping Consumer Electronics

You’d think we think we’d run out of things to talk about when it comes to consumer insights. But alas, with millions of people discussing, sharing, and posting information online every day, there will always be insights we have yet to share with you. For example, last week we released our most recent industry insights, […] Read more

Consumer Insights By Alex Jones on Feburary 1st 2017

New Research: The CPG Companies That are Leading The Pack

We use consumer packaged goods every day. CPG companies and products are everywhere, except on social media. Many CPG companies are still skeptical about the value of social media and sharing intelligent, customer-inspired content online. I mean, who will go to social media and talk about or follow laundry detergent, anyway? Well, we may have […] Read more

Research By Alex Jones on January 5th 2017

The Social Outlook: The CPG industry needs to evolve

The state of the consumer packaged goods industry is in flux, and CPG companies are pressed to keep pace. According to a study by Deloitte, shoppers preferences have radically shifted towards the innovative, craft, and natural products, and brand-hopping when unsatisfied is much more common. As a result, many large CPG brands struggle to keep their shares of the […] Read more

Research By Alex Jones on October 4th 2016

The Social Outlook: Consumer Technology Insights

Consumer technology companies. The massive, innovative organizations involved in putting virtual reality in our homes, and mobile computers in our pockets. These companies make up a nearly 300 billion USD market worldwide, and easily garner more followers on social media than most other industries, with hundreds of millions of fans between them. The consumer tech industry is […] Read more

Consumer Insights By Alex Jones on October 3rd 2016

Report: Insights on Consumer Technology Brands on Social

Picture it: an infant company founded by a twenty-something, disrupting one of the oldest electronics sectors in the world.   Read more

Research By Alex Jones on July 7th 2016

Report: Social Insights on the Public Sector

“It is rather for us to be here, dedicated to the great task remaining before us…that government of the people, by the people, for the people, shall not perish from the earth.” – Abraham Lincoln. Read more

Research By Alex Jones on June 9th 2016

Social Presence Showdown: Bill Nye vs. Neil deGrasse Tyson

Once again, it is time for another social presence showdown! Read more

Research By Alex Jones on May 27th 2016

Free Industry Report: B2B Spotlight on Chemical Connections

One industry, originating thousands of years ago, has changed human life unlike any other industry. Read more

Research By Alex Jones on May 24th 2016

React: What Twitter Thinks of VR Developments in Four Charts

In January, we used Brandwatch’s platform to analyze predictions for 2016 on Twitter. Read more

Topic Analysis By Alex Jones on April 14th 2016